Direct Mail is an Ideal Target Medium

1. Created for Service Nation Alliance members by Dave Rothacker

2. Copywriting Tips for Small Business Marketes

2.1. Create a swipe file

2.2. Tell them why

2.3. Write as you talk

2.4. Use subheadlines in copy

2.5. Use quotes

2.6. Use active voice

2.7. Tell stories

3. Your Sales Letter Package

3.1. Outer envelope

3.2. Postage rate

4. Post Office is a Great Small Business Resource

5. Small Batch, Handcrafted Direct Mail is Effective

5.1. Go small

5.2. Be personal

5.3. Add value

5.4. Follow-up

6. Lumpy Mail Always Gets Opened

7. How to Run a Lumpy Mail Campaign

7.1. Use unique items to communicate core message

7.2. Repetition

7.3. A building series

7.4. The call to action

7.5. How much for those lumps?

8. A Consistent Contact Strategy

8.1. Contact 8 to 10 times a year

8.2. Use contact management software

9. A Consistent Pattern of Contact

10. The List

10.1. Start with ideal client

10.2. Compiled from public records

10.3. Subscribers or enthusiasts

11. The Perfect Mailing List

11.1. Merge separate lists

11.2. About understanding culture of ideal client

11.3. Place list in a contact database

11.4. Mail to six times in six months

11.5. Qualify recepients

12. Your sticky Sales Letter

12.1. Headline

12.2. State the problem

12.3. Stir up the problem

12.4. Paint hopeful future

12.5. Outline solution

12.6. Answer objections

12.7. Make offer

12.8. Create a call to action

12.9. P.S.