1. Day Lighting
1.1. Windows
1.1.1. Sunroof
1.1.2. Walls
1.1.3. Flooring
1.2. Adjustable Opacity
1.2.1. SmartGlass
1.2.2. Shades
1.2.3. Polarization
1.2.4. Perforation
2. Lighting
2.1. Internal Lighting
2.1.1. Cabin Lighting
2.1.1.1. Mood
2.1.1.1.1. Alcove
2.1.1.1.2. Soffit
2.1.1.1.3. Diffusive/Reflective properties of ceiling & sidewalls
2.1.1.2. Directionality
2.1.1.2.1. Luminous strips
2.1.1.2.2. Emphasize lighting
2.1.1.3. Emphasis
2.1.1.3.1. Spotlights
2.1.1.3.2. Backlit display
2.1.2. Personal Lighting
2.1.2.1. Easily adjustable
2.1.2.1.1. Adjustable in-seat torchlight
2.1.2.1.2. Interaction with IFE for light
2.1.2.1.3. Installed on armrests
2.1.2.2. Easily maneuvered
2.1.2.2.1. Rigid-flexible cables
2.1.2.2.2. Ball socket
2.1.2.2.3. Handheld device
3. In-flight Entertainment
3.1. Maintainable and Reliable
3.1.1. Easily replaced
3.1.1.1. detachable from seat
3.1.1.2. plug & play
3.1.2. Durable
3.1.2.1. Shockproof
3.1.2.2. Splashproof
3.1.2.3. Easy access to service ports
3.2. Clear indication of IFE offerings
3.2.1. Presentation
3.2.1.1. Visual
3.2.1.1.1. Form
3.2.1.1.2. Medium
3.2.1.2. Audial
3.2.1.2.1. announcements
3.2.1.3. Touch
3.2.1.3.1. bumps
3.2.1.3.2. strips
3.2.1.3.3. vibrations
3.2.2. Position
3.2.2.1. on screen
3.2.2.2. in seat
3.2.2.3. on roof of plane
3.2.2.4. seat pocket
3.2.2.5. entrance of plane
3.3. Alternative Entertainment
3.3.1. OLED Overlays on windows
3.3.1.1. Interactive Games
3.3.1.1.1. In-flight contests
3.3.1.1.2. Battleships
3.3.1.1.3. Bird hunting
3.3.1.2. Tour Guide
3.3.1.2.1. Geomaster game
3.3.1.2.2. Virtual flyby passport
3.3.2. Cameras
3.3.2.1. Photosphere view of aircraft surroundings
3.3.2.2. Phototaking
3.3.2.2.1. Share on social media sites
3.3.2.2.2. Instant printing
3.3.3. Online Shopping
3.3.3.1. easily make payment using paywave/paypass/mobile wallets integrated into IFE
3.3.3.2. demo of products using in built VR/AR systems
3.3.3.3. Delivery of goods to home or destination
4. Overhead stowage bin
4.1. Ease of taking out, putting in, opening zips of luggage
4.1.1. Ease of access
4.1.1.1. Ability to view entire bin
4.1.1.1.1. Mirrors
4.1.1.2. Use of round edges
4.1.1.3. Mechanisms to aid mounting/dismounting of luggage
4.1.2. Positioning
4.1.2.1. Height
4.1.2.1.1. Customizable
4.1.2.1.2. Fixed
4.1.2.2. Tilt Angle
4.2. Easy verification of available space
4.2.1. LED indicator
4.2.2. Small transparent window
4.3. Minimize intrusion of personal space
4.3.1. Personalized stowage bin
4.3.2. Sensors
4.4. Navigation
4.4.1. Integrated handrails
4.4.1.1. UV Lights for disinfection
5. Seats
5.1. Maintainability
5.1.1. Minimize moving parts
5.1.2. Use of self-healing materials
5.1.3. Choice of color/pattern to hide stains
5.1.4. Unibody design
5.1.5. Fragmented fabric parts for targeted cleaning
5.2. Amenities
5.2.1. Able for Opt-in via IFE
5.2.2. to be Stowed without taking up seat space
5.2.2.1. Indented storage space
5.2.2.2. Shared with meal tables
5.2.2.3. Auto-sealing to prevent loss during turbulence
5.2.3. Built-in feautures
5.2.3.1. Wastebin
5.2.3.1.1. integrated within backseat
5.2.3.1.2. stand-alone
5.2.3.2. Wet Tissue Dispenser
5.3. Customisability
5.3.1. Recline
5.3.2. Seat/Armrest
5.3.2.1. length
5.3.2.2. width
5.3.2.3. thickness
5.3.2.4. cushioning
5.3.2.5. Materials
5.3.3. Legrests
5.3.3.1. strategic spatial orientation according to anthropology
5.3.4. Size of Seat Pan
5.3.5. Color
5.3.6. Firmness of seat
5.3.7. Support
5.3.8. Headrest position/firmness/shape
5.4. Accentuate Comfort
5.4.1. sight
5.4.1.1. visually pleasing pattern
5.4.1.2. visually pleasing colors
5.4.1.3. images that sugget comfort
5.4.1.4. optical illusions to present comfort or spaciousness
5.4.2. sound
5.4.2.1. sound-absorbing materials
5.4.2.1.1. cardboard
5.4.2.1.2. foam
5.4.2.2. seats that provide for micro-environment(sound)
5.4.2.2.1. via spatial orientation of seat
5.4.2.2.2. via positioning/shape of headrest
5.4.3. touch
5.4.3.1. feel
5.4.3.1.1. texture of surfaces
5.4.3.1.2. shock/vibration resistance
5.4.3.2. support
5.4.3.2.1. lumbar & spinal support
5.4.3.2.2. structural support
5.4.3.3. temperature
5.4.3.3.1. supports ventilation
5.4.3.3.2. traps sufficient heat for comfort
5.4.3.3.3. personalized, localized temperature control
5.4.3.4. reach
5.4.3.4.1. ergonomics/anthropology
5.4.4. smell
5.4.4.1. prevent diffusion of stinky smells
5.4.4.1.1. fight stink with scent(diffusion wars)
5.4.4.1.2. mini air ventilation ducts near places of common stink
5.4.4.2. diffuse pleasant scents
5.4.4.2.1. in-built air freshener
5.4.4.2.2. air freshener in relation to aircon vent
5.4.4.2.3. scent materials embedded within seat/seat fabric
6. Others
6.1. Air
6.1.1. Air Quality Indicator
6.1.2. Visible Air Freshener Units
6.1.3. Hand Sanitizer Dispensers
6.2. Mobility
6.2.1. Ease of entering/leaving seat
6.2.1.1. Alternative exit for window seat passengers
6.2.1.2. Designated supports for getting off seat
6.2.1.3. Swivel Seats
6.2.1.4. Stowable armrest
7. Safety Induction
7.1. Stewardness demo
7.2. Safety leaflet
8. Temperature
9. Noise Control
10. Anthropometric data
10.1. Singaporeans
10.1.1. high spending power
10.1.2. demand betterquality
10.2. Indonesians
10.2.1. average spending
11. Aisle
11.1. width
11.1.1. trolley
11.1.2. passenger
11.1.3. baggages