If Social Media is the Answer, What was the Question?

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If Social Media is the Answer, What was the Question? by Mind Map: If Social Media is the Answer, What was the Question?

1. Applications

1.1. In case of emergency

1.2. Twitter Trending Topics

1.3. Google Flu

1.4. Facebook's Happiness Index

2. Knowledge

2.1. History of the Internet

2.2. History of Socialized Content

2.3. Timeline

2.4. Memes/Virality

3. Skills

4. Attitudes

4.1. Control

4.2. Privacy

4.3. Collaboration

4.4. Community

4.5. Participation

5. Metrics

5.1. self-reported

5.2. system-reported

5.3. By the numbers

5.4. ROI

6. Landscape

6.1. Conversation Prism

7. Trends/Issues

7.1. Convergence

7.2. Platforms/Ecosystems

7.3. Trust, Authority, Credibility

7.3.1. Influencing the Influencers

7.4. Junk Science

7.4.1. Causes Cancer

7.4.2. Full of Pedophiles

7.4.3. Lowers Scores

7.4.4. Challenging Assumptions

7.4.5. Sexting

7.4.6. Anti-social

7.4.7. Wasting time

7.5. Superusers

7.6. Business Integration

8. Big Questions

8.1. Why

8.1.1. Diversion

8.1.2. Disruption

8.1.3. Mature technology

8.2. Who

8.2.1. Forrester Research's Groundswell

8.2.2. Gender

8.3. What

8.3.1. Microblogging (Twitter)

8.4. When

8.4.1. Daily activities

8.5. Where

8.6. How are businesses using SM?

8.6.1. Opportunities/Risks

9. Implementation

9.1. Strategy