Turn Prospects into Clients & Clients into Partners with an Advanced Education System

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Turn Prospects into Clients & Clients into Partners with an Advanced Education System by Mind Map: Turn Prospects into Clients & Clients into Partners with an Advanced Education System

1. Created by Dave Rothacker for Service Nation Alliance members

2. Duct Tape Marketing Lead Conversion System

2.1. Discovery

2.2. Presentation

2.2.1. The problem

2.2.2. Your solution

2.2.3. Your core difference

2.2.4. Your story

2.2.5. A real client example

2.2.6. How you work

2.2.7. Expected results

2.3. Transaction

2.3.1. How you charge & invoice

2.3.2. How you expect to be paid

2.3.3. What you need to do to make sure bills get paid

2.3.4. Who to contact regarding billing issues

2.3.5. Affirmation about what you will bill

3. New customer kit

3.1. What to expect from us next

3.2. How to contact us if you have question

3.3. How to get the most from new product/service

3.4. What we need from you to get started

3.5. What we agreed upon today

3.6. How we invoice for our work

3.7. A copy of our invoice

4. Lead conversion technology tool kit

4.1. Discovery

4.2. Presentation

4.3. Nurturing

4.4. Transaction

4.5. Review

5. How to create a social media conversion system

5.1. Put content out strategically

5.2. Use landing pages for every choice

5.3. Make the message match

5.4. Create a get to know more call to action

5.5. Test every element

5.6. Enable sharing

5.7. Personalize follow-up

6. Make a big deal out of your invoice

7. Recap

7.1. Discovery

7.1.1. Take call from prospect find out about background

7.1.2. Suggest meeting by phone/in person

7.1.3. Send premeeting materials/questionnaire

7.2. Presentation

7.2.1. Present internal seminar

7.2.2. Determine next step

7.2.3. Send followup education material & agreement

7.3. Transaction

7.3.1. Conduct new customer meeting

7.3.2. Add surprise to equation

7.3.3. Initiate followup

8. More on lead conversion

8.1. Consistency builds trust

8.2. Stated purpose of any contract

8.3. Using presentations

8.4. What objectives usually mean

8.5. Make yourself smarter

9. Your customer service plan

9.1. Where customer service is bred

9.2. Create community

9.3. The client-only event

9.4. Customer loyalty tools

9.5. Handwritten note

9.6. Client survey

9.7. Results

9.8. Subscription & Membership clients