PROFIT

1. Price

1.1. Service Level

1.2. Market Factors

2. REVENUE

2.1. Product Mix

2.1.1. Cycling

2.1.2. Fishing

2.1.3. Other

2.2. Volume

2.2.1. Length of Operations (12 weeks)

2.2.2. Market Awareness

3. COSTS

3.1. Variable Costs

3.1.1. Bikes and Transportation (bought)

3.1.2. Acoomodation

3.1.3. Food

3.1.4. Variable VISA Costs (?)

3.1.5. Maps

3.1.6. Protective Gear

3.1.7. Office Supplies

3.1.8. Cleaning Supplies

3.1.9. Extra Spare Parts

3.2. Fixed Costs

3.2.1. Business Licenses and Permits

3.2.2. Insurance

3.2.2.1. Small business insurance

3.2.2.2. Car Insurance

3.2.3. Telephone (year round)

3.2.4. Salaries

3.2.5. Advertising

3.2.6. Banking

3.2.6.1. Annual Service Fees (monthly*4)

3.2.7. First Aid Kit

3.2.8. Coolers

3.2.9. Computers

3.2.10. Furniture