Marketing Mix "4 P's"

1. Promotion

1.1. Rewards for making "muesli friends"

1.2. mymuesli Blog

1.3. Sponsoring of sportspersons

1.4. Social Media (Facebook, Twitter, etc.)

2. Price

2.1. Basis Price 3,90€+Additional items (0,20-1,20€) + Shipping 3,90€

3. Product

3.1. Customized cereals

3.2. individual packaging

3.3. 80 different ingredients--> countless combinations

4. Place

4.1. E-Commerce

4.2. 6 Retail stores

4.3. Over 100 cafes&hotels