3. CTR - TARGET ASSETS FOR CTR
by Jimmy Sandhu
1. REFERRAL CTR ASSETS
1.1. SOCIAL MEDIA , FACEBOOK, TWITTER, LINKEDIN, YOUTUBE VIDEOS , PINTEREST / KEYWORD EXAMPLES - Brand search , business name , business name plus the social media platform
1.2. CITATIONS, EEAT, REVIEWED & TRUSTED PLATFORMS - TRUST PILOT, YELP, YELL, TRUSTATRADER , CERTIFICATE SITES / SEARCH WORD EXAMPLES - BRAND NAME , BRAND NAME PLUS REVIEWS (MA Recovery reviews, are ma recovery postively reviewed)
1.3. *PBN (Private Blog Network): A network of websites owned by one entity used to send ctr through. *Guest Post: Writing and publishing an article on someone else's website to gain exposure. *Link Insertion: Adding a hyperlink to an existing article on another website to build backlinks and improve SEO. * SEARCH EXAMPLES / TITLE ON PAGE, HTAG, URL, TITLE PLUS URL , SOCIAL MEDIA (secondary traffic) - MAIN GOAL IS TO DISPLAY OUR SITE IN TOP 30 RESULTS
2. SEARCH ENGINE ASSETS
2.1. WEBSITE / service pages, product pages, area pages
2.1.1. GOOGLE BUSINESS PROFILE (GBP/GMB)
2.1.1.1. BING SEARCH ENGINE, BING MAPS, BING PLACES https://www.bingplaces.com/
2.1.1.1.1. SAFARI & APPLE MAPS LISTING (not essential)