Archer Marketing 3-Month Digital Marketing & Communication Plan

1. Current Audit

1.1. Website

1.1.1. Complete revamp required

1.1.2. Content development needed

1.2. Digital Media

1.2.1. Content variation required

1.2.2. Current content is very static

1.2.3. Weak engagement

2. Resources

2.1. Overall Budget

2.2. HR

2.2.1. Team member

2.2.1.1. Responsibilities

2.2.1.2. Estimated Effort

2.2.1.2.1. X Hours Total

2.2.2. Team member

2.2.2.1. Responsibilities

2.2.2.2. Estimated Effort

2.2.2.2.1. X Hours Total

2.3. Materials

2.4. Other