DIGITAL MARKETING (Roadmap by @lcky_0512)

1. ALL TOOLS

1.1. Search Engine Optimization (SEO)

1.2. Content Marketing

1.3. Google Analytics

1.4. Social Media Marketing (SMM)

1.5. Pay-Per-Click (PPC) Advertising

1.6. Email Marketing

1.7. Conversion Rate Optimization (CRO)

1.8. Affiliate Marketing

1.9. Marketing Automation

1.10. Influencer Marketing

1.11. Mobile Marketing

2. Beginner Level

2.1. Introduction to Digital Marketing

2.1.1. What is Digital Marketing?

2.1.2. Why is Digital Marketing Important?

2.1.3. Types of Digital Marketing:

2.1.3.1. Search Engine Optimization (SEO)

2.1.3.2. Content Marketing

2.1.3.3. Social Media Marketing

2.1.3.4. Pay-Per-Click (PPC)

2.1.3.5. Affiliate Marketing

2.1.3.6. Email Marketing

2.1.3.7. Mobile Marketing

2.2. Setting Up Your Online Presence

2.2.1. Creating a Website or Blog:

2.2.1.1. Choosing a domain name

2.2.1.2. Setting up hosting

2.2.1.3. Installing WordPress or other CMS

2.2.2. Understanding Web Analytics:

2.2.2.1. Introduction to Google Analytics

2.2.2.2. Setting up Google Analytics on your site

2.2.2.3. Basic metrics to track

2.3. Search Engine Optimization (SEO) Basics

2.3.1. Understanding Search Engines:

2.3.1.1. How search engines work

2.3.1.2. Crawling, indexing, and ranking

2.3.2. Keyword Research:

2.3.2.1. Tools for keyword research (Google Keyword Planner, Ubersuggest)

2.3.2.2. Finding and selecting keywords

2.3.3. On-Page SEO:

2.3.3.1. Title tags and meta descriptions

2.3.3.2. Headings and content optimization

2.3.3.3. URL structure

2.3.4. Off-Page SEO:

2.3.4.1. Backlink building basics

2.3.4.2. Social bookmarking

2.4. Content Marketing

2.4.1. Creating Valuable Content:

2.4.1.1. Types of content (blogs, videos, infographics)

2.4.1.2. Content creation tools

2.4.2. Content Strategy:

2.4.2.1. Planning a content calendar

2.4.2.2. Writing for your audience

2.4.3. Promoting Content:

2.4.3.1. Sharing on social media

2.4.3.2. Guest blogging

3. Intermediate Level

3.1. Social Media Marketing

3.1.1. Understanding Social Media Platforms

3.1.1.1. Overview of major platforms (Facebook, Instagram, Twitter, LinkedIn, Pinterest)

3.1.1.2. Choosing the right platform for your audience

3.1.2. Building a Social Media Strategy

3.1.2.1. Setting goals and KPIs

3.1.2.2. Creating a content plan

3.1.3. Engagement and Growth:

3.1.3.1. Increasing followers

3.1.3.2. Engagement tactics (likes, comments, shares)

3.2. Pay-Per-Click (PPC) Advertising

3.2.1. Introduction to PPC:

3.2.1.1. What is PPC?

3.2.1.2. How PPC works

3.2.2. Google Ads:

3.2.2.1. Setting up a Google Ads account

3.2.2.2. Understanding AdWords interface

3.2.2.3. Creating your first campaign

3.2.3. Facebook Ads:

3.2.3.1. Setting up Facebook Ads Manager

3.2.3.2. Creating ad campaigns

3.2.3.3. Audience targeting and budgeting

3.3. Email Marketing

3.3.1. Building an Email List:

3.3.1.1. Methods to collect email addresses

3.3.1.2. Creating lead magnets

3.3.2. Creating Effective Emails:

3.3.2.1. Writing subject lines

3.3.2.2. Email content and design

3.3.3. Email Campaigns:

3.3.3.1. Setting up autoresponders

3.3.3.2. Segmenting your email list

3.3.3.3. Analyzing email performance

4. Advanced Level

4.1. Advanced SEO Techniques

4.1.1. Technical SEO:

4.1.1.1. Site speed optimization

4.1.1.2. Mobile-friendliness

4.1.1.3. Schema markup

4.1.2. Advanced Keyword Strategies:

4.1.2.1. Long-tail keywords

4.1.2.2. Competitor analysis

4.1.3. Link Building Strategies:

4.1.3.1. Guest posting

4.1.3.2. Broken link building

4.2. Advanced Analytics and Reporting

4.2.1. Google Analytics Advanced Features

4.2.1.1. Setting up goals and conversions

4.2.1.2. Custom reports and dashboards

4.2.2. Data Interpretation:

4.2.2.1. Understanding user behavior

4.2.2.2. A/B testing

4.2.3. Using Other Tools:

4.2.3.1. Google Data Studio

4.2.3.2. Heatmaps and session recordings

4.3. Affiliate Marketing

4.3.1. Understanding Affiliate Marketing:

4.3.1.1. What is affiliate marketing?

4.3.1.2. How it works

4.3.2. Finding Affiliate Programs:

4.3.2.1. Best platforms to find affiliate programs (Amazon Associates, ClickBank)

4.3.3. Promoting Affiliate Products:

4.3.3.1. Creating content around affiliate products

4.3.3.2. Tracking and optimizing performance

4.4. Advanced Content Marketing

4.4.1. Content Optimization:

4.4.1.1. Using SEO tools for content optimization

4.4.1.2. Repurposing content

4.4.2. Content Distribution:

4.4.2.1. Using content distribution platforms (Outbrain, Taboola)

4.4.2.2. Influencer marketing

4.5. Mobile Marketing

4.5.1. Mobile SEO:

4.5.1.1. Mobile-first indexing

4.5.1.2. AMP (Accelerated Mobile Pages)

4.5.2. App Marketing:

4.5.2.1. App Store Optimization (ASO)

4.5.2.2. Mobile ad campaigns

4.6. Creating a Digital Marketing Strategy

4.6.1. Combining All Channels:

4.6.1.1. Integrating SEO, content, social media, PPC, and email marketing

4.6.2. Setting SMART Goals:

4.6.2.1. Specific, Measurable, Achievable, Relevant, Time-bound

4.6.3. Measuring ROI:

4.6.3.1. Tracking and analyzing the return on investment

4.6.4. Continuous Improvement:

4.6.4.1. Staying updated with industry trends

4.6.4.2. Learning from competitors