Ruh x DFW Launch Playbook

1. Dissect Ruh x DFW Context

2. Key Stakeholders and Networking Opportunities

2.1. Healthcare Providers

2.2. Muslim Mental Health Professionals

2.3. Masjids and Islamic Centers

2.4. Educational Institutions

2.5. Local Governments and Nonprofits

2.6. Corporate and Business Leaders

3. Internal Communication, Processes, and KPIs

3.1. Project Management Style & Tools

3.2. Team Cadence

3.3. Risk Management and Feedback Loops

3.4. Tracking Progress and Documentation

4. Launch Approach

4.1. Online

4.2. In person

5. Marketing Strategy and Community Engagement

6. Build Content for Events

7. Mental Health Awareness Workshop w/ Roots

7.1. Target Audience

7.2. Content Planning

7.3. Speakers and Facilitators

7.4. Partnerships

7.5. Logistics

7.6. Marketing

7.7. Registration and Follow-Up

7.8. Evaluation

8. Launch Day: Panel Discussion w/ EPIC

8.1. Panelists

8.2. Partnership with EPIC

8.3. Logistics

8.4. Marketing

8.5. Registration

8.6. Evaluation

9. Budget Allocation

10. Timeline

10.1. Pre-launch

10.1.1. Build touchpoints with all stakeholders

10.1.2. Prepare unique and tailored content for each stakeholder

10.1.3. Acquire sponsorships from local businesses

10.1.4. Online tour of B2B meetings

10.2. Launch Week

10.3. Post-launch

10.3.1. Follow ups & feedback analysis

10.3.2. Documentation

10.3.3. Ongoing networking and future event planning

11. Resources

11.1. Team

11.1.1. Training

11.1.2. Skills Matrix

11.1.3. Forecasting Sheet

11.2. Volunteers

11.2.1. Build volunteer program within DFW community