Blinds & More [Steph's Class]

MKT6308 Student mind mapping activity Sem242

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Blinds & More [Steph's Class] by Mind Map: Blinds & More [Steph's Class]

1. Boost Engagement

1.1. Customer Interaction

2. EFTPOS/Tap to pay via Credit/Debit Cards

3. 6. Payment Options

3.1. In-store

3.1.1. Cash

3.1.2. Bank deposit / Cheques

3.1.3. EFTPOS / Tap to pay

3.2. Online

3.2.1. Pay in installments

3.2.2. Credit/Debit Card

3.2.3. Paypal

3.2.4. Online wallets

3.2.5. Afterpay/Zip Pay

3.2.6. Cryptocurrency

3.3. Promotions

3.3.1. Rewards and Loyalty points

3.3.2. Discounts

4. 7. Home Delivery

4.1. Core service

4.1.1. Target Market

4.1.1.1. Logistic & operation

4.1.1.2. car

4.1.1.3. bikes

4.1.2. Family

4.1.3. bussy profesional

4.2. Meals

4.3. Medicine

5. subtopic

6. 1. Customer centricity

6.1. motivations

6.1.1. goals

6.2. first impressions

7. 2. Personalisation

7.1. Data Analytics

7.1.1. browsing history

7.1.1.1. perosnalized recommendations

7.2. Customer Recommendations

7.2.1. Tailored Suggestions

7.3. Personalized Marketing

7.3.1. Targeted Ads

7.4. Customer Preferences

7.4.1. Build trust

8. 3. Content

8.1. Blog post

8.1.1. educational articles

8.2. social media campaigns

8.2.1. consistency in posting related contents

8.3. Paid advertising

8.3.1. Interesting headline

8.3.2. Improve SEO & SEM

9. 5. Corporate Social Responsibility

9.1. Allign Global Sustainable Development Goals

9.1.1. Sustainable Resources

9.1.1.1. Eco Friendly and sustainable materials

9.1.1.2. Recyclable and renewable materials

9.1.1.3. Energy Efficiency Initiatives

9.1.2. Fair Labour Practices

9.1.2.1. Ethical Labour Standards

9.1.2.2. Fair wages

9.1.3. Supply Chain

9.1.3.1. Carbon Neutral Delivery

9.1.3.1.1. Implement a carbon neutral or low emission delivery options

9.2. Marketing Campaigns (Create Consumer Awareness)

9.2.1. Charitable partnerships

9.2.1.1. Donations

9.2.1.2. Community Driven Projects

9.2.2. Recylcing Programs

9.2.2.1. Trade in old blinds for discount

9.2.2.2. Encourage Recycle and reducing wastes

10. 4. Omnichannel experience

10.1. online Channels

10.1.1. personalized interaction

10.1.1.1. real time communication

10.1.2. customer data

10.1.3. easy and convenient

10.1.4. unlimited choice

10.2. in-store

10.2.1. limited choice

10.2.2. physical touch

10.2.3. seamless customer experience