Monthly Email Marketing Plan for Khan Al-Asal

1. Email Segments

1.1. New Customers

1.2. About to Sleep Customers

1.3. Potential Loyal Customers

1.4. Loyal Customers

1.5. Loyal (But At Risk) Customers

2. Monthly Emails (Re-Engagement)

2.1. Welcome Email for New Customers

2.1.1. **Frequency:** Upon First Purchase

2.2. Re-Engagement for About to Sleep Customers

2.2.1. **Frequency:** Monthly

2.3. Special Offer for Potential Loyal Customers

2.3.1. **Frequency:** Monthly

2.4. Appreciation Email for Loyal Customers

2.4.1. **Frequency:** Monthly

2.5. Re-engagement Email for Loyal (At Risk) Customers

2.5.1. **Frequency:** Monthly

3. Special Occasion Emails

3.1. Holiday Promotions

4. Monthly Newsletter (To All)

4.1. Highlighting Current Special Offers