FF91 Creating Brand Voices and Personas
How to create Personas and Brnd voices using AI
FF91 Creating Brand Voices and Personas
by Steve Dotto
1. Brand Voice
2. Step by Step
2.1. Core values
2.2. Mission
2.3. Tone
2.3.1. Some crossover
2.4. Language, Terminology and Vocabulary
2.4.1. Avoided Language
2.4.2. Vocabulary
2.4.3. Grammar
2.5. Unique Selling Proposition and Key Differentiators:
2.6. Target Audience Characteristics
2.6.1. General, you will also build specific Avatars
2.7. Exampe Content
2.8. Brand Kit Info
2.8.1. Colours, fonts etc
3. Generate Brand Voice Instructions
4. Master Plan
4.1. Combinations
5. Confused? Me too.
5.1. Persona
5.1.1. assistant with a specific personality, expertise, tone, and style that aligns with your brand's identity
5.2. Brand Voice
5.2.1. reflects the brand’s core values, mission, and identity.
5.3. Avatar
5.3.1. Customer
6. Special Credit
6.1. Dustin Stout
7. Meta Prompting
8. The Well Worn Path
8.1. Load a bunch of your content
8.2. Ask AI to analyze tone and writing style
8.3. Ask AI to create a set of instructions from the analysys
8.4. Use that chat tread ove and over and over and ove
9. What's Wrong?
9.1. Recency Bias
9.1.1. Context Limit
10. Step by Step
10.1. Upload Writing Examples
10.1.1. 4 or 5 minimum
10.2. AI Analysis
10.2.1. Generate Summary
10.3. Create Instructions
10.3.1. Embellish
10.3.1.1. Save where you can find them
10.3.1.1.1. Seed