1. Sustainability & Corporate Responsibility
1.1. Sustainability Communication
1.1.1. Sustainability reporting and disclosure
1.1.2. Digital and social media campaigns on sustainability
1.1.3. Stakeholder engagement on sustainability
1.2. CSR communicatioin and community engagement
1.2.1. CSR campaigns and public relations
1.2.2. Internal CSR communication
1.2.3. Community outreach and partnership communication
1.3. Ethical business practices communication
1.3.1. Ethics and compliance communication
1.3.2. Transparency and anti-corruption communication
2. Stakeholder & Employee Engagement
2.1. Stakeholder Communication and Engagement
2.1.1. Regulatory and Government Affairs
2.1.2. Regulatory Communication Policy, Compliance reporting guidelines
2.1.3. Investor Relations Communication
2.1.3.1. Develop & distribute updates to investors : financial reports, press releases, strategic announcements
2.1.4. Invstor communication Guidelines, Disclosure policy
2.1.4.1. Investor relations platforms, Financial reporting tools
2.1.5. Customer & Partner Engagement
2.2. Employee communication and engagement
2.2.1. Internal Communication strategy
2.2.2. Internal communication policy, Employee information guidelines
2.2.2.1. SharePoint, Nipro Digest, Message from the President
2.2.3. Employee Engagement programs
2.2.3.1. Nipro Academy
2.2.3.2. Nipro Buzz
2.2.3.3. Fish philosophy
2.2.4. Leadership Communication and allignment
2.3. Crisis communication and reputation management
3. Digital & Content strategy
3.1. Corporate-level digital presence and platform management
3.1.1. Centralized corporate website development and management
3.1.1.1. Design / develop / maintain corporate website under centralized management, ensuring brand consistency, and legal, regulatory compliance
3.1.2. Corporate website content & design policy
3.1.2.1. CMS, website analytical tools
3.1.3. Unified Social Media Strategy
3.1.3.1. Develop and implement global social media strategy at corporate level, engaging with target audiences across different platforms
3.1.3.2. Centralize management of social media accounts to ensure consistent messaging and branding globally
3.1.3.3. Identify Nipro spokespersons and train accordingly
3.1.4. Corporate Social Media Usage policy, Global Social Media Content Guidelines
3.1.5. Spin-off website for Universal Expo 2025
3.1.5.1. Develop dedicated website for our participation in the healthcare pavillion
3.1.5.2. Coordinate website's content and design with headoffice
3.1.6. Event-specific website guidelines, centralized approval policy
3.1.6.1. Event-specific CMS?
3.1.7. Centralization of digital marketing
3.1.7.1. Conduct organizational review to identify and eliminate redundancies in logal digital marketing efforts
3.1.7.2. Transition to a centralized digital marketing team at corporate level, reallocating resources accordingly
3.1.7.3. Provide training
3.2. Centralized content creation and management
3.2.1. Global content strategy development
3.2.1.1. Develop comprehensive content strategy at corporate level, defining themes, formats and distribution channels globally
3.2.1.2. Align content strategy with Nipro's overall brand messaging and corporate objectives
3.2.2. Content calendars, editorial planning tools
3.2.3. Multimedia content production
3.2.3.1. Ensure that all multimedia content adheres to Nipro's brand and messaging guidelines
3.2.3.2. Create and share multimedia content production guidelines
3.2.4. Template and digital asset management
3.2.4.1. Maintain library of digital assets and are accessible globally.
3.2.4.2. Ensure consistent use of assets across all content produced by corporate and regional teams
3.2.5. DAM - PIM
3.2.5.1. Video editing software
3.2.6. Standardize language and terminology across all digital content
3.2.6.1. Develop content style guide to ensure consistency in terminology and tone
3.2.6.2. Audit digital content to ensure it aligns with overall branding & messaging
3.2.7. CMS, Style guide
3.2.8. Future-proof digital content through adoption of novel technologies
3.2.8.1. Explore and implement AI-driven content creation tools to enhance productivity and personalization
3.2.8.2. Update digitalstrategies to include latest trends
3.2.9. Guidelines for emerging digital trends
3.2.9.1. AI Content creation platforms SEO tools incorporating latest algorithms.
3.3. SEO and Digital analytics
3.3.1. SEO optimization
3.3.1.1. Conduct keyword research at global level to identify opportunities for improving search engine ranking across all regions
3.3.1.2. Optimize corporate website content, and multimedia for SEO, ensuring higher visibility
3.3.1.2.1. Implement AB testing to optimize content performance / engagement
3.3.1.3. Adapt digital strategies based on analytics and emerging trends
3.3.1.3.1. Monitor KPI's and adjust accordingly
3.3.1.4. Centralized digital performance analytics
3.3.1.4.1. Track and analyze kpi's : website traffic, social media engagement, content reach
3.3.1.4.2. Generate reports at corporate level on digital performance
3.3.1.5. Analytics platforms
3.3.1.5.1. SEO tools
3.3.2. Corporate digital governance and compliance
3.3.2.1. Global Data Privacy and Security
3.3.2.1.1. Ensure latest practices are incorporated in our website structure : GDPR / NIS2 ...
3.3.2.1.2. Conduct audits
3.3.2.2. Global Cybersecurity guidelines, local policies
3.3.2.3. Content compliance and review
3.3.2.3.1. Centralize review of digital content for compliance with legal and regulatory requirements, IP, ...
3.3.2.3.2. Implement content approval process involving corporate level
3.3.2.4. Content compliance & approval policy
3.4. Online presence and reputation management
3.4.1. Wikipedia Management
3.4.1.1. Monitor Nipro's Wikipedia and update following Wiki's guidelines and policies
3.4.1.2. Engage with Wikipedia community to address issues / disputes ; contribute to Wiki pages
3.4.2. Wiki-watch
3.4.3. Online reputation Monitoring
3.4.3.1. Monitor online mentions of Nipro across various platforms
3.4.3.2. Develop and train on strategies to respond to negative mentions and amplify positive ones.
3.4.4. Brand24 / Mention
3.4.4.1. Nipro Buzz
3.4.5. Crisis Communication Online strategy
4. Global Corporate communication Leadership
4.1. Corporate Messaging
4.1.1. Corporate Messaging Framework
4.1.1.1. Develop and standardize core corporate messages
4.1.1.2. Align messaging with corporate goals and vision.
4.1.2. Regional Adaptation Guidelines
4.1.2.1. Create region-specific adaptations of the corporate messaging
4.1.2.2. Ensure consistency while allowing for cultural and regional nuances
4.1.3. Corporate Messaging Guidelines
4.1.3.1. Templates / Sharepoint
4.2. Governance & Compliance Oversight
4.2.1. Communication Governance Policies
4.2.1.1. Draft and implement global communication policy
4.2.1.2. Update policy to reflect changing regulations and best practices
4.2.2. Global Communication Governance Policy
4.2.2.1. Sharepoint
4.2.3. Compliance Audits
4.2.3.1. Conduct regular audits of communication practices
4.2.3.2. Ensure all communications adhere to the established governance policy
4.2.4. Audit Protocols
4.2.4.1. Compliance tracking tool
4.2.5. Crisis Communication Planning
4.2.5.1. Develop and implement crisis communication protocols
4.2.5.2. Train communication teams on crisis management procedures
4.2.6. Crisis Communication Guidelines
4.2.6.1. Crisis Management Platforms
4.3. Leadership & Capacity Building
4.3.1. Leadership Development Workshops
4.3.1.1. Organize workshops focused on strategic communication and leadership
4.3.1.2. Conduct workshops on emerging communication technologies
4.3.1.3. Hear from external experts and internal leaders to conduct sessions
4.3.2. Training and Development Policy
4.3.2.1. Nipro Academy - Sharepoint - LinkedIn Learning - Skillshub
4.4. Performance Measurement & Analytics
4.4.1. KPI Development and Tracking
4.4.1.1. Establish kpi's for communication activities
4.4.1.2. Track and report performance
4.4.2. Performance Measurement Policy
4.4.3. Communication Effectiveness Audits
4.4.3.1. Conduct reviews of communication campaigns and strategies
4.4.3.2. Identify areas of improvement / implement corrective actions.
4.4.4. Audit frameworks
4.4.4.1. Survey tool : Microsoft Form
4.5. Global Coordination & Collaboration
4.5.1. Global Communication Coordination Meetings
4.5.1.1. Organize global meeting with regional communication leads
4.5.1.2. Share and address challenges, opportunities and alignment with global strategy
4.5.2. Meeting Governance
4.5.2.1. Teams - Zoom
4.5.3. Best Practices Sharing Platform
4.5.3.1. Create platform to share best practices across regions
4.5.3.2. Add latest success stories / case studies
4.5.4. Knowledge sharing platform
4.5.4.1. BrandCentral / SharePoint
5. Brand, business, product communication
5.1. Brand Management and Compliance
5.1.1. Brand guidelines enforcement
5.1.1.1. Develop brand guidelines, including visual and verbal identity standards
5.1.1.2. Organize training sessions for all teams on brand guidelines
5.1.2. Brand compliance policy, Visual identity guidelines
5.1.2.1. Brand compliance software, Digital Asset Management (BrandCentral)
5.1.3. Brand audits and monitoring
5.1.3.1. Perform brand audits to ensure compliance across all channels
5.1.3.2. Monitor external comms and marketing materials for brand consistency
5.1.4. Brand audit procedures
5.1.5. Template Management
5.1.5.1. Design and update templates for presentations, documents, stationary
5.1.5.2. Distribute templates and provide guidance on usage
5.1.6. Template Manager / BrandCentral
5.2. Product positioning and messaging
5.2.1. Product Launch communication strategy
5.2.1.1. Product Launch Communication Policy
5.2.1.1.1. Product Launch Framework
5.2.1.1.2. Stagegate flowchart
5.2.1.2. Product Naming and Brand Identity Development
5.2.1.2.1. Develop new product brand names, aligned with overall brand.
5.2.1.2.2. Ensure viability of names across different markets
5.2.1.2.3. Collaborate with legal, ensuring brand names will be trademarked and protected.
5.2.1.3. Packaging design collaboration
5.2.1.3.1. Concept creation
5.2.1.3.2. Design creation
5.2.1.4. Packaging design approval flow
5.2.1.5. Go to market communication & coordination
5.2.2. Core Messaging Framework
5.2.2.1. Create and standardize core messages for each product line
5.2.2.2. Align on global vs regional messaging
5.2.3. Claims Matrix, Messaging framework, CMS
5.2.4. Naming, and branding software / Trademark Search Tools
5.2.5. Product Launch Framework
5.2.6. Marketing Material Creation for all products (new & existing)
5.2.6.1. Content development & management
5.2.6.2. Adapt materials to match local needs
5.2.7. CMS - DAM - PIM - Brand Guidelines
5.3. Media relations and publicity
5.3.1. Media relations management
5.3.1.1. Develop and nurture relationships with key media contacts
5.3.1.2. Organize media briefings, interviews, press co's.
5.3.2. Media Interaction Guidelines
5.3.2.1. Media Contact Management Tools (Cision)
5.3.3. Press Release Management
5.3.3.1. Draft, review, distribute APPROVED press releases for product launches, corporate news- and other key announcements
5.3.4. Press Release Protocol
5.3.4.1. Press release distribution platforms (PR Newswire)
5.3.5. PR Agency Collaboration
5.3.5.1. Select & Manage PR agencies to execute media campaigns
5.3.5.2. Set objectives and review agency performance yearly
5.4. Business communication alignment
5.4.1. Internal Communication strategy
5.4.1.1. Develop clear internal communication plan aligned to external messaging
5.4.1.2. Update employees on corporate strategies and brand values
5.4.2. Internal Communication policy
5.4.2.1. Sharepoint - Nipro Digest
5.4.3. Executive communication support
5.4.3.1. Provide communication support to Nipro's execs for public speaking, interviews, ...
5.4.3.2. Ensure executive messaging is consistent with corporate strategy
5.4.4. Stakeholder reports and briefings
5.4.4.1. Create and distribute reports / briefings to stakeholders, reflecting our brand and strategic priorities
5.4.4.2. Align stakeholder communication with broader business goals
5.4.5. Stakeholder communication guidelines