Crabbe: The young man inside

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Crabbe: The young man inside by Mind Map: Crabbe: The young man inside

1. "I confess I am not good at lifting things. I am skinny, gangly, and not strong. But I don't think even Hercules could move sixteen feet of fiberglass through a garage door" Digression pg. 36

1.1. This document describes our Go To Market Plan for <Product Name>.

2. Sarcastic

2.1. " Fat ass Grant said "Crabbe I know a slip from an alcoholic stumble, that was now slip." I gave up hope. "Yeah, well I guess you would know the difference" I said sarcastically"

2.2. Crabbe finds that some people get in the way of what he likes including drinking and feels he doesn't need to show them any respect if they won't show him any

3. Smart

3.1. "He ended up letting me off the hook. No punishment. Why/ Because I was an honor roll student, scholarship material, graduating whiz kid."

3.1.1. Situational Analysis / Drivers What is driving us to do this? SWOT Analysis Strengths Weaknesses Opportunities Threats Customer Findings - What have we learned from customers?

3.1.2. Competitive Analysis Do we have competitors and threats in these target markets with the proposed offerings? What are our competitors doing and how are they positioning? How do we position against each competitor?

3.1.3. Target Customer(s) Buyer Profile Title Industry Geography Business Size Influencer Profile User Profile What do customers want and need? What business problems do each of these customers have?

3.1.4. Customer Segmentation Which customers or sets of customers do we sell to? What are the target market segments that we want to go after? What are the distinct problems for each segment of the market?

3.1.5. Total Available Market New Prospects How much of each target segment have we penetrated? How much opportunity is available in each target segment? Existing Customers Can we up-sell existing customers?

3.2. Crabbe feels that the only reason why he gets away with everything is because they know his father is very rich and everybody wants him to be treated well just because he's smart and the teachers and parents can tell him what to become in his life

3.2.1. Service Offer What are we selling? Product Definition Pricing Packaging Positioning

3.2.2. Value Proposition What is the Value Proposition to the Customer? What pain are we solving?

4. Weak

4.1. Crabbe admits that he is not very athletic and strong but guses that he is not the only one who is weak to lift things like a canoe

5. Alcoholic

5.1. " I used Silent Sam vodka, almost impossible to detect my breath. I never got drunk. True, sometimes on a particularly bad day. I didn't think I was a problem drinker. Far from it." Journal 3 pg.26

6. Sympathetic

7. Crabbe says that he has a drinking problem but mostly when he is having a bad day. He also admits has never got drunk

8. "Because I realized one sunny day as I sat on the shore watching her swim. gracefully moving her long, golden limbs through the clear water, I loved her."

9. "Crabbe has very deep feelings for Mary but is afraid to say so because he fears that if he tells her so than she might fell offended or afraid and he might upset her. But more than anything, he wants to know if she loves him as well"