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Media Effects Theories 104 by Mind Map: Media Effects Theories 104
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Media Effects Theories 104

definition: the cultural effects of new technology, the ways in which computerization and new technologies impact texts and their messages

Ip, address, search queries (p84)

keywords

public sphere: "denotes a social space wherein private citizens gather as a public body with the rights of assembly, association, and expression in order to form public opinion.2 The public sphere mediates between civil society and the state, with the expression of public opinion working to both legitimate and check the power of the state" (DeLuca&Peeples, 128)

*hypermediacy*: "offers a heterogeneous space, in which representation is conceived of not as a window on to the world, but rather as ‘windowed’ itself– with windows that open on to other representations or other media" (DeLuca&Peeples 132) In other words, the interface makes it obvious that it is a mediated version of reality rather than trying to appear to be reality itself. AND: the public screen is a space for hypermediacy BECAUSE: makes available multiple realities through news and interactions with people across time and space

public screen: Because the most important public discussions take place in front of screens (computers, TVs, phones), it is not the same as Habermas' "public sphere" as the new technologies have introduced new forms of social organization and new modes perception

remediation

distraction

public opinion

image events

Culture & Everyday Life (Wessels)

Key Ideas

Web 2.0

User participation

Dynamic content

READER RESPONSE THEORIES

Classic Theories of Audience

New Perspectives on Audiences

Digimodernism (Kirby)

Meaning of Texts

Ideology and Hegemony

INTERNET AND NEW MEDIA PRACTICES

INDIVIDUALS AND COMMUNITY

HISTORY AND POLITICS