DTF40072 MUSLIM FRIENDLY HOSPITALITY PRACTICE (Chapter 1)

1. CHARACTERISTICS OF MUSLIM FRIENDLY HOTEL

1.1. •Provide halal food •No night club •Art not depict human or animal form •Specific gender facilities •Staff predominantly Muslim

1.2. •Does not provide alcohol services •Provide prayer mat •Conservative TV channel •Prayer facilities •Provide a copy of Quran •Has qiblat direction

2. MUSLIM-FRIEDNLY MARKET AND OUTLOOKS

2.1. •An increase in the number of Muslim populations across the globe •Muslim population 1.9 Billion or 24.4% of the total population (Pew Research centre, 2019).

3. Contribution factors of increasing demand for MFH services

3.1. •The growth of halal-conscious travellers’s market segment •Increasing mobility of Muslim in work and leisure •Economic and technologies factor and their effect on tourism demand •Geopolitical and sociocultural factors

4. WHAT IS HOSPITALITY?

4.1. •Acceptance and kindness in welcoming, accommodating, entertaining guests or travellers.

4.2. •Relationship between host and guest.

4.3. •Hospitality is associated with ‘services’.

5. Characteristic of hospitality product and services

5.1. INTANGIBILITY •Service cannot be seen, tasted, heard, or smelled and measured before they are received.

5.2. INSEPARABILITY •service cannot be separated from the service providers. •sometimes guests also are involved in the preparation of products and services.

5.3. PERISHABILITY • In the hospitality industry. service cannot be stored because they are highly perishable. •Unused 'service of today cannot be sold the next day

5.4. OWNERSHIP •Customer only pay for the service but never own it •Example: a guest rents the hotel rooms for a while but does not own it.

5.5. HETEROGENEITY •the system of products and services may vary from one to another establishment •The same soup offered by hotel A may be different from hotel B. •It is challenging to fulfilled as circumstances would never be the same with every customer

6. HOSPITALITY IN ISLAM

6.1. •Islamic hospitality has been practiced well before the arrival of Islam in the Arabian Peninsula. •‘Allah told all Muslims to make guest feel comfortable by identifying their needs’. •3 essential components Hospitality in Islam: the host, the guest or stranger and Allah. •All good deeds, including hospitality, will be rewarded by Allah in this life and the afterlif (El-Aswad, 20

7. MAIN REASON FOR TRAVELING

8. MUSLIM FRIENDLY

8.1. •Muslim travelers who do not wish to comprise the basic faith-based needs while travelling for purpose, which is permissible •Halal conscious travelers, traveling for any purpose, which is Halal (permissible).   -committee for economic and commercial cooperation of the organization of islamiccooperation (COMCEC) (2016)

8.2. •Any activity, event and experience undertook in a state of travel that is accordance with islam.   -islamic tourism centre Malaysia (2013)-

8.3. HALAL TOURISM: •Requirement under the shariah law, it has more profound connotation on its implementation and adoption.

8.4. MUSLIM TOURISM: •Refer to the segments of tourism which focus and cater solely for the Muslim Patron.

8.5. MUSLIM FRIENDLY DESTINATION: •Destination that provide services and products. •A destination which accepts not only Muslim and but other faith as well, whereby its programming is not against Shariah law.

8.6. SHARIAH COMPLIANT SERVICE AND PRODUCTS •Service or the facility not only meets the basic needs of the Muslim travelers, then adheres strictly to other Shariah requirements.