1. Useful links to fill in your lean canvas
2. Coverage
2.1. Matchday | Matchweek
2.1.1. Before
2.1.1.1. Broadcast info
2.1.1.2. Match hype video & GFX
2.1.1.3. Matchweek GFX
2.1.1.4. Trivia | Quiz
2.1.1.5. Polls
2.1.2. During
2.1.2.1. Reactive
2.1.2.2. Match updates
2.1.2.3. FPL
2.1.2.4. Memes
2.1.3. Immediately after
2.1.3.1. Results
2.1.3.2. League table
2.2. Broadcaster
2.2.1. Example A
2.2.2. Example B
2.3. Clubs
2.3.1. Ex`ample A
2.3.2. Example B
2.4. Commercial | CSR | Campaign
2.4.1. Example A
2.4.2. Example B
2.5. Fans
2.5.1. Example A
2.5.2. Example B
2.6. Collabs
2.6.1. Example A
2.6.2. Example B
2.7. FPL
2.7.1. Example A
2.7.2. Example B
2.8. Players
2.8.1. Performance reviews
2.8.2. Reactive GFX
3. Storytelling
3.1. Players
3.1.1. Career stories
3.1.2. Creative archive edits
3.2. Originals
3.2.1. Franchises
3.2.1.1. Try not to laugh challenge
3.2.1.2. Fan stories
3.2.1.3. PL Transitions
3.2.2. Collabs
3.2.2.1. Creator A
3.2.2.2. Creator B
3.2.2.3. Creator C
3.2.2.4. Creator D
3.2.2.5. Creator E
3.2.3. Unqiues
3.2.3.1. Bilibili edits
3.2.3.2. Crossover trends
3.2.3.3. Cultural milestones
3.2.3.3.1. Chinese New Year
3.2.3.3.2. University entrance exam
3.2.3.3.3. Lantern festival
3.3. Clubs
3.3.1. Shares
3.3.1.1. I Love United
3.3.1.2. The Famous CFC
3.4. Offline
3.4.1. Example A
3.4.2. Example B
3.5. Broadcaster
3.5.1. Face-to-face
3.5.2. Your prediction
3.6. Commercial | CSR | Campaign
3.6.1. PotW
3.6.2. Example B
3.6.3. Example C
3.7. FPL
3.7.1. Regional winner
3.8. Fans
3.8.1. Relatable reels
3.8.2. Watch parties
3.8.3. Celebrity
3.8.4. Sharing fan content
3.8.5. Vox pops