1. Strategy process
2. Compentitive advantage (Abiility to outperform against competitors) - Can be patent protection, or even data as a sourcde of CA (p12)
2.1. Purpose and strategy
2.1.1. High growth - Creating new markets, serving broader stakeholder needs, changing rules of game, purpose (p13)
2.2. Reshaping value proposition
2.2.1. Customer Profile (pains and gains)
2.2.2. Value map (page 15) (pain releivers, gain creators)
2.3. Productivity fronteir - it moves as efficiency gained. (p17)
2.4. Strategy v tactics
2.5. Strategic FIt v Stretch (p17)
3. Organisation context
3.1. Industry and organisation maturity (growth, maturity, shakeout, decline)
3.2. Capability maturity model - Initial, repeatable, deined, managed, optimsed - p20
3.3. Levels of strategy
3.3.1. Corporate
3.3.2. Business
3.3.3. Functional
3.4. Core business types (p22)
3.4.1. Customer relationship - finding customers, building relationships
3.4.2. Product innovatino business - coming up with new product and service ideas
3.4.3. Infrastructure business - building and managing facilties for high volume, efficient transactions
3.5. Vision, Mission, Values and Goals p24
3.6. Business model canvas p28
4. Global context
4.1. Driving forces
4.1.1. Competitive
4.1.2. Technology
4.1.3. Social
4.1.4. Political
4.2. Challenges p33
4.2.1. Competitiion
4.2.2. Distribution
4.2.3. Macro-economic
4.2.4. socio-economic
4.2.5. etc
4.3. Benefits
4.3.1. Cost
4.3.2. Timing
4.3.3. Learning
4.3.4. Arbitrage
5. Leadership
5.1. Theories
5.1.1. Styles eg country club p 38
5.1.2. Traits - leaders are born with it
5.1.3. Behavioural - can be trained
5.2. Leading v managing
5.2.1. Manage = stable
5.2.2. Lead = change
5.3. Strategic leadership
5.3.1. Make things happen
5.3.2. Set goals
5.3.3. Chamption the org strategy and direction
5.3.4. make complex decisions
5.3.5. identify business model
5.4. Leadershp styles
5.4.1. Transactional - focused on current activities and maintaining efficiency in current environment,
5.4.2. Transformational - rebuilding and remake the organisation. PHASES - p46
5.4.3. Based on intensity of change - Collaborative, consultative, directive, coercive
5.4.4. Based on development stage - directing, coaching, supporting, delegating.
5.4.5. Based on lifecycle stage - risktakers, caretakers, surgeons, undertakers