Strategy

1. Website

1.1. Maintenance

1.1.1. Cost

1.1.1.1. $690/month (first month)

1.1.2. Includes

1.1.2.1. 20 hours dev time, Craig as project manager, communication via Marker/Trello/Skype

1.1.3. Additional hours

1.1.3.1. $120/hour

1.1.4. Planning

1.1.4.1. Inform us the month before for more than 10 hours

1.1.5. Packages

1.1.5.1. 10-hour blocks for $345

1.2. Future

1.2.1. Reduce to $345/month after initial changes

2. Google Map

2.1. SEO Maps

2.1.1. Setup: $1,300 & Montly SEO: $1,550/month (6-month minimum)

2.2. On-page optimization

2.3. Optimization of services, products, and areas

2.4. Off-page optimization for Google Map

2.5. Focus on 5 main keywords + Secondary Keywords

2.6. Optimization of photos and videos

2.7. Access to Max for website SEO improvements

3. Google Ads

3.1. Search Campaigns

3.2. Performance Max Campaigns