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Reading 1-3: The Tortuous Evolution of the Multinational Corporation by Mind Map: Reading 1-3: The Tortuous Evolution of the Multinational Corporation
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Reading 1-3: The Tortuous Evolution of the Multinational Corporation

Three primary attitudes among international executives toward building a multinational enterprise (p. 94)

Ethnocentric (Home-Country oriented)

Polycentric (Host-country oriented)

Geocentric (World oriented)

EPG Profile

draw your firm's profile along the dimensions of Ethno, Poly and Geocentric

Two hypotheses make the extent of a firm's multinationality of real interest

The degree of multinationality of an enterprise is positively related to the firm's long-term viability

The multinational corporation is a new kind of institution

Costs, Risks, Payoffs

Ethnocentrism

Polycentrism

Geocentrism

Companies try to appear geocentric

Appointing foreigners into key positions if they are incompetent

Foreigners often have to conform to the home culture in order to succeed