1. Human
1.1. Target Demographic
1.1.1. Young Adults
1.1.1.1. Gen Z
1.1.1.1.1. College Students
1.1.1.2. Young Millenials
1.1.2. Families
1.1.3. Music lovers
1.1.4. Culture enthusiasts
1.1.5. Foodies
1.1.6. Festival/Concert Connoisseurs
2. Geographical
2.1. Destination Region
2.1.1. Austin, TX
2.1.1.1. Vibrant Music Scene
2.1.1.1.1. "Live Music Capital of the World"
2.1.1.2. Cultural Attractions
2.1.1.2.1. Arts District
2.1.1.3. Food Scene
2.1.1.3.1. Texas BBQ
2.1.1.3.2. Craft Beer
2.1.1.4. Zilker Park
2.1.1.4.1. Scenic Beauty
2.1.1.4.2. Central Location
2.1.1.5. Local Climate
2.1.1.5.1. Mild Autumn Weather
2.1.1.6. Outdoor Recreation
2.1.1.6.1. Barton Springs
2.2. Generating Region
2.2.1. Major TX Cities
2.2.1.1. Austin
2.2.1.1.1. University of Texas
2.2.1.2. College Station
2.2.1.2.1. Texas A&M
2.2.1.3. Houston
2.2.1.3.1. University of Houston
2.2.1.4. Waco
2.2.1.4.1. Baylor University
2.2.1.5. Dallas
2.2.1.5.1. Southern Methodist University
2.2.1.5.2. Dallas Baptist University
2.2.1.6. Fort Worth
2.2.1.6.1. TCU
2.2.1.7. Lubbock
2.2.1.7.1. Texas Tech University
2.2.1.8. San Marcos
2.2.1.8.1. Texas State University
2.2.1.9. San Antonio
2.2.1.9.1. UTSA
2.2.2. Major U.S. Cities
2.2.2.1. New York
2.2.2.2. Los Angeles
2.2.2.3. Chicago
2.2.2.4. Atlanta
2.2.3. International
2.2.3.1. United Kingdom
2.2.3.2. Canada
2.2.3.3. Australia
2.2.3.4. Mexico
3. Entertainment
3.1. Artists
3.1.1. Pop
3.1.1.1. Dua Lipa
3.1.1.1.1. Headliner
3.1.1.2. Renee Rapp
3.1.1.3. Benson Boone
3.1.1.4. Norah Jones
3.1.2. Hip Hop/Rap
3.1.2.1. Tyler, the Creator
3.1.2.1.1. Headliner
3.1.2.2. Vince Staples
3.1.2.3. That Mexican OT
3.1.3. Country
3.1.3.1. Chris Stapleton
3.1.3.1.1. Headliner
3.1.3.2. Sturgill Simpson
3.1.3.3. Orville Peck
3.1.3.4. The Red Clay Strays
3.1.4. Pop/Punk
3.1.4.1. Blink-182
3.1.4.1.1. Headliner
3.1.5. R&B/Soul
3.1.5.1. Leon Bridges
3.1.5.1.1. Headliner
3.1.5.2. Teddy Swims
3.1.6. Indie
3.1.6.1. Foster the People
3.1.6.2. Still Woozy
3.1.6.3. Flipturn
3.1.7. Local Talent
3.1.7.1. Asleep at the Whell
3.1.7.2. Bob Schneider
3.1.7.3. The Tiarras
3.2. ACL Fest Nights
3.2.1. Nearby Events
3.2.2. Afterparties with Artists
3.2.3. Extended Concerts with Artists
3.3. Market Vendors
3.3.1. Local
3.3.1.1. Permanent Jewelry
3.3.1.2. Prints
3.3.1.3. Plants
3.4. Food Vendors
3.4.1. Local
3.4.1.1. Vegan/Dietary Restriction-Friendly
3.4.1.2. Cultural Highlights
3.4.1.3. Desserts
3.5. ACL Kiddie Limits
3.5.1. A small-scale festival for kids
3.5.1.1. Performers
3.5.1.2. Activities
4. Push Factors
4.1. Desire to escape routine
4.2. Explore a unique cultural event
4.3. Atrraction to Austin's vibrant local music & arts scene
4.4. Word-of-mouth & digital promotion from social media
5. Industrial
5.1. System Customers
5.1.1. Event Attendees
5.1.1.1. Tickets
5.1.1.2. Food & Beverage
5.1.1.3. Merchandise
5.1.1.4. Transportation & Parking
5.1.1.5. Accomodation
5.2. System Suppliers
5.2.1. Event Organizers
5.2.1.1. C3 Presents
5.2.1.1.1. owned by Live Nation
5.2.2. Sponsors/Partners
5.2.2.1. *Tito's *
5.2.2.2. American Express
5.2.2.3. Honda
5.2.2.4. Miller Lite
5.2.2.5. T-Mobile
5.2.2.6. Wrangler
5.2.2.7. Hulu
5.2.2.7.1. option to livestream ACL
5.2.2.8. Lyft
5.2.2.9. Hydroflask
5.2.3. Vendors
6. Environmental
6.1. Social
6.1.1. Diversity in Musical Acts
6.1.1.1. Accessible to all ages
6.1.1.2. Family Friendly
6.1.1.3. Wide range of tastes & preferences
6.2. Technological
6.2.1. Mobile app
6.2.1.1. Scheduling updates/changes
6.2.1.2. Navigating festival
6.2.1.3. Managing tickets
6.2.2. Cashless Payments
6.2.2.1. RFID wristbands
6.2.2.2. Mobile Payments (i.e. Apple Pay)
6.2.3. Social Media
6.2.3.1. Drives awareness & engagement
6.3. Legal
6.3.1. Permits
6.3.2. Regulatory Compliance
6.3.2.1. State of Texas
6.3.2.1.1. city of Austin
6.3.3. Contracts
6.3.3.1. Vendors
6.3.3.2. Performers
6.3.3.3. Sponsors
6.4. Ecological
6.4.1. Sustainability
6.4.1.1. Waste reduction
6.4.1.1.1. Recycling
6.4.1.1.2. Composting
6.4.1.2. Water conservation
6.4.1.3. Renewable Energy
6.4.2. Environmental Footprint
6.4.2.1. Public Transportation
6.4.2.2. Carpool
7. Travel
7.1. Air Travel
7.1.1. Airports
7.1.1.1. ABIA (Austin)
7.1.1.2. SAT (San Antonio)
7.1.1.3. IAH (Houston)
7.1.1.4. DFW (Dallas-Fort Worth)
7.2. Road Travel
7.2.1. Rental Cars
7.2.1.1. I-35
7.2.1.1.1. Easy access to Austin
7.2.2. Locals
7.3. Local Transit
7.3.1. Rideshare
7.3.1.1. Uber
7.3.1.2. Lyft
7.3.2. Public Transport
7.3.2.1. Capital Metro buses
7.3.3. Bike/Scooter Rentals
7.3.4. Shuttle Services
8. Accomodations
8.1. Hotels
8.1.1. Downtown
8.1.1.1. The Line Austin
8.1.1.2. JW Marriott
8.1.1.3. The Driskill
8.1.2. South Congress
8.1.2.1. Hotel San Jose
8.1.2.2. Kimber Modern
8.1.3. Budget
8.1.3.1. La Quinta
8.1.3.2. Motel 6
8.2. Vacation Rentals
8.2.1. Airbnb
8.2.2. Vrbo
8.3. Campgrounds
8.3.1. Pecan Grove RV Park
8.3.2. McKinney Falls State Park
8.4. Hostels
8.4.1. *Hostelling International Austin *
8.4.2. Drifter Jack's Hostel