Key Blog Post Components

1. Objective

1.1. What is the message?

1.2. Who's the message for?

1.3. What do you want to gain from the post, e.g. sales, followers, subscribers, influence?

1.4. What do you want your readers to take from the post?

2. Preamble or Introduction

3. Title

3.1. Definition

3.2. Items to be Delivered

3.3. Extent

3.3.1. Included

3.3.2. Excluded

4. Action Step

4.1. Project Start

4.1.1. Project specifications

4.1.2. End User requirements

4.1.3. Action points sign-off

4.2. Development Stage 1

4.2.1. Define actions as necessary

4.3. Development Stage 2

5. Alternative Titles And Copy

5.1. Schedule

5.2. Budget

5.3. Resources

5.4. Delays

6. The Message

6.1. How it's organized (subtitles)

6.1.1. Materials

6.1.2. Personel

6.1.3. Services

6.1.4. Duration

6.2. Keywords

6.3. Media types

7. Subtitles

7.1. Define Project Schedule

7.1.1. Dependencies

7.1.2. Milestones

7.2. Limitations

7.2.1. Schedule

7.2.2. Budget

7.3. Define Project Development Measurement

7.3.1. KPI's