Key Blog Post Components
by Brian D. Hawkins
1. Title
1.1. Definition
1.2. Items to be Delivered
1.3. Extent
1.3.1. Included
1.3.2. Excluded
2. Objective
2.1. What is the message?
2.2. Who's the message for?
2.3. What do you want to gain from the post, e.g. sales, followers, subscribers, influence?
2.4. What do you want your readers to take from the post?
3. Preamble or Introduction
4. Subtitles
4.1. Define Project Schedule
4.1.1. Dependencies
4.1.2. Milestones
4.2. Limitations
4.2.1. Schedule
4.2.2. Budget
4.3. Define Project Development Measurement
4.3.1. KPI's
5. The Message
5.1. How it's organized (subtitles)
5.1.1. Materials
5.1.2. Personel
5.1.3. Services
5.1.4. Duration
5.2. Keywords
5.3. Media types
6. Action Step
6.1. Project Start
6.1.1. Project specifications
6.1.2. End User requirements
6.1.3. Action points sign-off
6.2. Development Stage 1
6.2.1. Define actions as necessary