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Chapter 2: Understanding the International Context: Responding to Conflicting Environmental Forces by Mind Map: Chapter 2: Understanding the International Context: Responding to Conflicting Environmental Forces
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Chapter 2: Understanding the International Context: Responding to Conflicting Environmental Forces

Forces for Global Integration and Coordination

Economies of Scale

Economies of Scope

Factor Costs

Liberalization of World Trade

Global Competitors as Change Agents

Standardize products, packaging and labels to allow your product to be efficiently produced in one area of the world but sold EVERYWHERE, giving you significant advantage over purely local firms

Forces for Local Differentiation and Responsiveness

Cultural Differences

Government Demands

Growing Pressures for Localization

Forces for Worldwide Innovation and Learning

Advantage for companies that can acquire and use information and expertise around the globe most efficiently and produce innovations on a worldwide basis

Newest trends might emerge in Japan or Italy, companies need to broaden their focus outside their home market

Responding to the Diverse Forces Simultaneously

Global Industries

Multinational Industries

International Industries

Transnational Industry