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Chapter 3: Developing Transnational Strategies: Building Layers of Competitive Advantage by Mind Map: Chapter 3: Developing Transnational Strategies: Building Layers of Competitive Advantage
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Chapter 3: Developing Transnational Strategies: Building Layers of Competitive Advantage

Worldwide Competitive Advantage

Goals:

Means:

Strategies

International Strategy

Multinational Strategy

Global Strategy

Transnational Strategy

Strategic Tasks

DEFENDING WORLD DOMINANCE (muhaha)

Challenging the Global Leader

Protecting Domestic Niches