1. Threat of New Entrants
1.1. Barriers to Entry
1.1.1. High initial capital investment
1.1.2. Strong brand loyalty and customer trust in established brands (e.g., Apple, Samsung).
1.2. Impact on Supply Chain & Operations
1.2.1. Large-scale manufacturing and strong supply chain networks enjoyed by established firms makes difficult for new competitors to compete on quality or price.
2. Bargaining Power of Suppliers
2.1. Key Suppliers
2.1.1. Suppliers of raw materials (e.g., semiconductors, components
2.1.2. Technology component manufacturers (e.g., chipmakers like Intel, Qualcomm).
2.2. Impact on Supply Chain
2.2.1. Production costs may be impacted by the higher prices demanded by suppliers that in a monopoly or little competition.
2.2.2. Supply chain disruptions
3. Bargaining Power of Buyers
3.1. Customers’ Influence
3.1.1. Customers have access to a wide range of product choices, making price sensitivity high.
3.1.2. High expectations for innovation
4. Threat of Substitutes
4.1. Substitute Products
4.1.1. Alternative companies( eg. apple, samsung)
4.1.2. Emerging technologies( smart devices with high functionality)
5. Industry Rivalry
5.1. Level of Competition
5.1.1. Highly competitive market ( apple, samsung, huawei)
5.1.2. Price wars and marketing battles.
5.1.3. Continuous innovation and frequent product releases