assianment

1. core product

1.1. Badminton Racket

2. customer avatar

2.1. Sarah Patel

2.2. Age: 32

2.3. Gender: Female

2.4. Income Level: $75,000 annually

2.5. Location: Suburban area (e.g., Kathmandu, Pokhara,Dharan )

2.6. Quality vs. Price: Struggles to find a badminton racket that offers high quality without breaking the bank, especially with many overpriced options on the market.

2.7. Durability Issues: Has experienced rackets that wear out quickly, leading to frustrations and additional costs.

2.8. Inadequate Information: Often feels overwhelmed by technical specifications and finds it hard to choose the right racket for her skill level

3. offer

3.1. "Skill & Thrill Challenge" Contest Entry

3.2. A top-of-the-line badminton racket that enhances performance for competitive play.

3.3. Enhance your gameplay with a racket designed for both power and control, ideal for improving your skills on the court. The included shuttlecocks are durable and offer consistent performance.

3.4. Includes a one-year warranty and a free return policy—if the racket doesn’t meet expectations, you can exchange it for another model within 30 days. Entry into a quarterly skill challenge where participants can win prizes such as additional gear, coaching sessions, or even a trip to a badminton tournament.Free admission for four to a local badminton event or tournament and a digital e-book with family-oriented badminton drills and games.

3.5. Rs 10,000

3.6. Limited to the first 50 purchases. Order within the next 72 hours to secure your bundle and training session.

4. market strategy

4.1. Performance-Enhancing RacketValue-Added Benefits Skill Development OpportunityLimited-Time Offer

4.1.1. Value-Added Benefits

4.2. Social Media Email Marketing Content Marketing Influencer Partnerships Online Ads

4.3. Blog Posts , Videos ,Social Media Posts,User-Generated Content,

4.4. Launch Promotion, Referral Program,Engagement Campaign,Email Sequence

4.5. Timeline Week Task Week 1 Finalize content strategy and design assets. Week 2 Launch social media teasers and blog posts. Week 3 Begin email marketing campaign and ad promotions. Week 4 Announce the start of the contest and feature participant stories. Week 5 Evaluate first month performance, gather feedback, and adjust strategy. Month 2 Continue promotional tactics, launch the photo contest. Month 3 Prepare for the first skill challenge; announce winners and showcase results. Month 4 Analyze overall performance and plan for the next challenge.

4.6. Sales Metrics: Number of racket sales and contest entries. Engagement Rates: Likes, shares, and comments on social media posts. Email Performance: Open rates and click-through rates for email campaigns. Website Analytics: Traffic to the contest landing page and conversion rates. User Feedback: Collect participant satisfaction through surveys post-contest.