U7 social content production process

1. trigger

2. ad hoc request

3. monthly recurring

4. special event

5. pillar content

6. idea bank

7. source

8. create content brief

8.1. concept review + approval

8.1.1. produce content

8.1.1.1. content review + approval

8.1.1.1.1. schedule content

9. pre-production

10. production

11. convert brief → content item

12. ◎

13. coda doc = content briefs

14. coda doc = content tracker

15. ◎

16. coda doc = archive

17. ◎

18. post-production