1. Company Presence
1.1. Youtube channel
1.2. Pinterest
1.3. SM accounts - TikTok, IG, FB, twitter?
1.4. Website: WordPress or static. Goal: cheap hosting with good performance.
2. Expenses
2.1. When I should open company. How much will cost?
2.2. Money for ads
2.3. Money for influencers (but first have SM content)
2.4. Hosting
2.5. accountant? (lets first make some money and then worry)
2.6. fulfilment centre
2.7. apple store and google play prices. Install the app without being on playstore?
2.7.1. 25$ one timpe payment for Google Play and 100$ anual fee for apple
2.7.1.1. Use SideLoad
2.7.1.2. You can always transfer the app to someone with existing account
3. It will definitely come with a huge price tag when it’s ready. The software is very powerful.
4. Problems
4.1. AdobeAero
4.1.1. How I am better?
4.1.1.1. Tested on iPhone 12; the image tracker performs the same as my implementation for a simple 3D object.
4.1.1.2. I can create an API/page accessible via phone, which will handle most simple tasks.
4.1.1.3. I can program it to load in bulk. Aero requires user input
4.1.1.4. I can program it to load in bulk. Aero requires user input
4.1.2. How to make people choose me instead AdobeAero, since it is free and bigger company?
4.1.2.1. Currently it is beta version (from 2019 until now. Abandoned? It supports only IOS and pixel phones)
4.1.2.2. You'll need to learn their builder, which, like every Adobe product, isn't beginner friendly.
4.1.3. How can I use Adobe Aero without others knowing or bypassing me?
4.2. ScanAR
4.2.1. IGreet
4.2.1.1. Succesful bulgarian company with impressive clients. Last active SM post was in 2021
4.2.1.2. IGreet has giftcards fo only 6 lv. But they are not personalizable... yet.
4.3. What should my target be? Should I focus on delivering a finished product, creating a system that users can use independently, or both? Which idea should I start with?
4.4. Influencers
4.4.1. They are expensive. Not so easy to work with.
4.5. Should I validate the idea. I can have working version after 1-2 weeks
4.6. Vuforia engine in Unity
4.6.1. Target manager is only web tool/ no api
5. Strategy and Implementation
5.1. Subscription Based
5.1.1. Posters, billboards, or festival, event interactive tickets (not requiring an app is key here)
5.1.2. business cards
5.1.3. Custom designs: The client shares an idea, and we provide a personalized solution, like an AR hoodie or t-shirt.
5.1.4. Geolocation AR, again used for marketing. Maybe something like pokemon go - but you get discounts. Treasure hunt
5.2. One time purchase
5.2.1. Wedding albums that come alive: each photo displays a short video overlay from the wedding, with optional audio playback.
5.2.2. Client will send photo and video. We will print it on some chinese glass/paper or something beautiful.
5.2.3. AR for board game
5.2.3.1. Educational game for kids. I have a contact who sells kids' games—maybe he can distribute the game all over Bulgaria. Check GOKI toys; he mentioned he also imports products for older children, like biology or chemistry sets.
5.2.4. AR for education
5.2.4.1. Detect somehow handwritten text and use it for anchor.
5.3. Both
5.3.1. Custom-made paintings or digital designs, gift cards with NFC or QR codes to access content such as videos or interactive models. If offered by subscription, no app will be required.
5.3.2. AR with AI. Match based on face, emotion or other kind of detection. IG filters are good example.
6. Potential clients and contacts
6.1. Blankfactor employees
6.2. Friends and family
6.3. Photographers and videographers
7. Marketing
7.1. ADS
7.1.1. Meta ads (facebook and instagram)
7.1.2. Tik Tok Ads
7.1.3. youtube ads?
7.1.4. google ads? Pay to display the website on top?
7.2. Influencers
7.2.1. Gabi, Simeon and Maria, Teodora
7.2.2. Cold approach popular influencers offering free service
7.2.3. New podcasts - will be cheaper
7.2.4. If sales go up, then contact NadCast, IvkaBaibe, influensersHouse and other contacts from Maria's work
7.2.4.1. better not to go that low
7.2.5. Ask Pecata for help
7.2.6. How I can help with Ali's work
7.3. Specific Strategies
7.3.1. Create our wedding album
7.3.2. Create Social Media Profiles (TikTok, Instagram, Facebook, YouTube, Pinterest)
7.3.3. Find kids or friends to help you with content creation, managment or sales for free or cheap (kids can edit and post videos, friends with no job can promote in person)
7.3.4. In central Sofia, stop random people and offer free AR experiences (or in exchange for sharing your social media profile). Capture their reactions on video for social media, focusing on their emotions.
7.3.5. Put discount price/benfit system for colleagues
7.3.6. vbox for dofollow links SEO
7.3.7. blog
7.4. Good packaging
8. How much should I charge?
8.1. It is always easier to lower the price
9. Technical challenges
9.1. Finish the courses on AR
9.2. Learn some front end
9.2.1. or use MAUI
9.2.2. Use shopify or wordpress it is faster
9.3. Create a web app that allows me to upload a photo, video, or 3D model. The app will create an anchor from the photo and link it to the video, generating a sub-link that provides access to this content
9.3.1. use query parameters, not subdomain. Pay on the website and the directly access the link. Monthly subscription
9.4. Learn Unity to create an app that stores all resources internally. Design it so that if a user makes a second purchase, they can reuse the same app.
9.4.1. Provide users with the ability to recover their content in case they get a new phone. Allow them to replace videos or 3D models? Recover content from our server? What if we go out of business?
9.4.2. QR code or NFC on the album. So the User can scan it and download the resources locally from my server.
9.4.2.1. This way the user won't need to create account. Bad for marketing and statistics. Good for UX.