Vocabulary Unit 3
by laura fernández gonzález
1. Branding, identity and logo design
1.1. Branding
1.1.1. stand for
1.1.2. bite sized
1.2. Identity
1.2.1. logo
1.2.2. stationery
1.2.3. collateral
1.2.4. packaging
1.2.5. apparel
1.3. Logo
1.3.1. looks
1.3.2. like
1.3.3. recognizable
1.3.4. memorable
2. Packaging
2.1. order
2.2. customized
2.3. tailored
2.4. personalized
2.5. lid
2.6. capture attention
2.7. stand out
2.8. trend
3. Introduction to graphic design
3.1. proximity
3.1.1. three
3.1.2. five
3.2. alignment
3.2.1. cohesive
3.2.2. close
3.3. repetition
3.3.1. tying
3.3.2. separate
3.4. contrast
3.4.1. confuse
3.4.2. focus
4. Book cover design
4.1. The horizontal grid
4.1.1. outlast
4.1.2. cerise
4.1.3. spine
4.1.4. feature
4.1.5. layout
4.1.6. typeface
4.1.7. faux
4.1.8. imprint
4.1.9. bold
4.2. The Abram Games cover experiment
4.2.1. overprinted
4.2.2. reversed-out
4.2.3. to face growing competition
4.2.4. to be at the foot
4.2.5. to carry out an experiment
4.2.6. full-color
4.3. Fiction today
4.3.1. contemporary
4.3.2. succeed
4.3.3. target
4.3.4. commissioned
4.3.5. strike