This Is Branding

conference notes

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This Is Branding by Mind Map: This Is Branding

1. @whythisbox

2. "Take the Corporate out of Corporate Culture" - Natalie Burgwin (1-800-GOT-JUNK?)

2.1. It's all about People

2.1.1. PIPE

2.1.1.1. Passion

2.1.1.2. Integrity

2.1.1.3. Professionalism

2.1.1.4. Empathy

2.1.2. Setting Goals

2.1.2.1. Professional

2.1.2.2. Personal

2.1.2.3. "Can You Imagine?" Wall

2.1.3. Celebrating Wins

2.1.3.1. The 7-minute team huddle

2.1.3.1.1. share good news

2.1.3.1.2. in the news

2.1.3.1.3. missing systems & opportunities

2.1.3.1.4. opportunities to thank

2.1.3.1.5. cheer

2.1.4. Sharing Stories

2.1.4.1. 101 Life Goals

2.1.4.2. Painted Picture

3. "Put Your Best Face Forward: Visual Branding by Photos" - Ronald Lee (Eat Visuals)

3.1. Good Imagery / Visuals

3.1.1. great impact on personal & business brands

3.1.2. quality

3.1.3. credibility

3.2. Photos

3.2.1. good 1st impression

3.2.2. make messages more interesting

3.2.3. tell your story

3.2.4. explain point of view

3.3. Benefits of engaging a Professional Photographer

3.4. Headshot

3.4.1. your Brand is about YOU

3.4.2. gives / takes credibility to / from your brand

3.4.3. inspires trust & comfort

3.4.4. attracts new clients

3.4.5. create a relationship with your audience without you having to ever meet them

3.4.6. provides a glimpse of your personality

3.4.7. "Your photo is not for YOU - it is for your audience" (to like / connect with)

4. Nov 23, 2013 [ 9am – 5pm ] @ CoLabs Communities

5. "BRANDING 101" - Rob Barnett (Straydog Branding)

5.1. A Brand is...

5.1.1. a promise

5.1.2. a gut feeling

5.1.3. a story

5.1.4. perception in the customer's mind

5.1.5. born of experience

5.1.6. reflect reputation

5.1.7. the differentiator

5.1.7.1. competitive advantage

5.1.7.1.1. unique value proposition

5.1.7.1.2. no substitute

5.2. Personal Brand

5.2.1. allows individuals to differentiate themselves

5.2.2. built upon skills, values, passions, and personality

5.3. Branding

5.3.1. builds trust & consistency

5.3.2. creates a stand-out message

5.3.3. create focus & clarity

5.3.3.1. Who are you?

5.3.3.2. What do you do?

5.3.3.3. Why does it matter?

5.3.4. The NAME

5.3.4.1. Strong vs. Weak

5.3.4.1.1. "SMILE"

5.3.5. Taglines

5.3.5.1. focused

5.3.6. Brand Identity

5.3.6.1. Logo

5.3.6.1.1. good impression

5.3.6.1.2. easy to remember

5.3.6.1.3. work in single color & at small size

5.3.7. Process

5.3.7.1. 16 steps

6. "Discovering Your Secret Sauce" - Karley Cunningham (Big Bold Brand)

6.1. Differentiators

6.1.1. what makes you unique from competitors?

6.1.2. uniqueness provides value for client?

6.2. Branding Tips

6.2.1. know your audience

6.2.2. ensure your relevance

6.2.3. show up where audience spends their time

6.2.4. be consistent

6.2.5. take time to build each channel

6.2.6. provide value & proof

6.3. "Give A Damn" (G.A.D.) factor

6.3.1. does your uniqueness matter to customer?

6.4. Your Secret Sauce

6.4.1. Unique to Market: HIGH

6.4.2. Client benefit x Desire: HIGH

7. "What if Virgin Hired Kevin O'Leary?" - David Childs (Living Blueprint)

7.1. SUCCESS

7.1.1. Company

7.1.1.1. Company Brand

7.1.1.1.1. Culture

7.1.1.1.2. Values

7.1.1.1.3. Beliefs

7.1.1.1.4. Mission

7.1.2. Individuals

7.1.2.1. Personal Brand

7.1.2.1.1. Values

7.1.2.1.2. Beliefs

7.1.2.1.3. Goals

7.1.2.1.4. History

7.1.3. Brand Impression

7.1.3.1. Conscious

7.1.3.2. Unconscious

7.1.4. Market

7.1.4.1. History

7.1.4.2. Beliefs

7.1.4.3. Values

7.1.4.4. Culture

7.1.4.5. Needs / Wants

7.1.5. Alignment