1. Upcoming Trade Shows
1.1. Net 2014
1.1.1. Details
1.1.2. Attendees
1.1.2.1. Natalie
1.1.2.1.1. Company Description
1.1.2.1.2. Any subcategory descriptions.
1.1.2.1.3. Any products your company provides.
1.1.2.1.4. Send us (1) company logo in a vector-based EPS (source format) file for the Conference App, onsite signage and opening general session slides; and (2) your company website
1.1.2.1.5. Onsite company representatives: Provide (1) email addresses and (2) cell numbers for the Exhibitor and Attendee Listings.
1.1.2.2. Mike
1.1.3. Organizers
1.1.3.1. Kasie/Laina
1.1.3.1.1. Book Travel for Mike and Natalie
1.1.3.1.2. Send travel confirmations to Ashleigh, Mike and Natalie
1.1.3.2. Jesse
1.1.3.2.1. Logo and slides.
1.2. APPA 2014
1.2.1. Details
1.2.2. Attendees
1.2.3. Organizers
1.3. S.P.A.R 2014
1.3.1. Details
1.3.2. Attendees
1.3.3. Organizers
1.4. E & O 2014
1.4.1. Details
1.4.2. Attendees
1.4.3. Organizers
2. Check List
3. Possible Trade Shows
3.1. SXSW Interaction 2014
3.1.1. Details
3.1.2. Attendees
3.2. Edge 2014
3.2.1. Details
3.2.2. Attendees
3.3. Big Data Techcon 2014
3.3.1. Details
3.3.2. Attendees
3.4. TDWI
3.4.1. Details
3.4.2. Attendees
3.5. CES 2015, Las Vegas
3.5.1. Details
3.5.2. Attendees
3.6. PSBC 2014
3.6.1. Details
3.6.2. Attendees
4. People
4.1. Jacqueline
4.1.1. 2 Months Out:
4.1.1.1. Trade Show Purpose
4.1.2. 1 Month Out:
4.1.2.1. Have the team role play pitches.
4.1.3. 1 Week Out
4.1.3.1. Communicate: "Out of Office" to clients
4.1.4. Trade Show
4.1.4.1. Bring it!
4.1.5. Return Work Week
4.1.5.1. Assign Leads
4.2. Laina
4.2.1. A.S.A.P.
4.2.1.1. Registration and Information
4.2.1.2. Travel Accommodations
4.2.1.3. Gather info on other exhibitors (competition)
4.2.2. 2 Months Out:
4.2.2.1. Ordering
4.2.2.2. Strategize/Brainstorm.
4.2.3. 1 Month Out:
4.2.3.1. Check travel arrangements.
4.2.3.2. Assure all ordered items are in and correct.
4.2.3.3. Continue to help with marketing and cross promotion.
4.2.4. 2 Weeks Out:
4.2.4.1. Check List
4.2.5. 1 Week Out:
4.2.5.1. Gather all items on check list and pack.
4.2.5.2. Final marketing push.
4.2.5.3. Contact main trade show contact.
4.2.5.4. Begin working leads.
4.2.6. Day Before Trade Show (Or before we leave):
4.2.6.1. Final checks on items, marketing materials.
4.2.7. Trade Show:
4.2.7.1. Do it big!
4.3. Johannah is not a name
4.3.1. 2 Months Out:
4.3.1.1. Check all attendees calendars and send invites for the trade show.
4.3.1.2. Strategize/brainstorm with the team.
4.3.2. 1 Month Out:
4.3.2.1. Begin social media campaign.
4.3.3. 2 Weeks Out:
4.3.3.1. Check List
4.3.4. 1 week Out:
4.3.4.1. Gather all items on check list and pack.
4.3.4.2. Final marketing push.
4.3.5. Day Before Trade (Or before we leave):
4.3.5.1. Final checks on items.
4.3.6. Trade Show:
4.3.6.1. Sell all the things!
4.3.7. First day back at work:
4.3.7.1. Arrange all contacts (info cards, business cards, electronic capture) in a spreadsheet to import into Work Etc. Tag all contacts as [Trade Show] and share with Jacqueline.
4.3.7.2. Once Jacqueline assigns leads, begin outreach.
4.3.7.3. Send [Trade Show Template] Email to all leads.
4.4. Natalie
4.4.1. 3 Months Out:
4.4.1.1. Company Description
4.4.1.2. Sub-category Decriptions
4.4.1.3. Product List
4.4.2. After Trade Show
4.4.2.1. Track leads.
4.5. Jesse
4.5.1. 3 Months out
4.5.1.1. Logo and slides provided for sales team/trade show reps.
4.6. Neal
4.6.1. 1 Month Out:
4.6.1.1. Goals
4.6.1.2. Cost Effective Strategy
4.6.2. After Trade Show:
4.6.2.1. Track Leads to Customers Conversion
4.6.2.2. Estimate Cost vs. Benefit of Trade Show
4.6.3. Needs: A sheet or a way to track past Trade Show details: