1. Innovation
1.1. Social Progress
1.1.1. Corporate Social Responsibility (CSR)
1.1.1.1. Practices that benefit society
1.1.2. Inclusive Growth
1.1.2.1. Create accessible economic oppurtunities
1.1.3. Sustainable Practices
1.1.3.1. Environmentally friendly practices
1.1.4. Stakeholder Engagement
1.1.4.1. Collaboration and align social values
1.2. Incremental v Revolutionary
1.2.1. Small-scale improvements to existing products, services, processes, or technologies.
1.2.1.1. Software Upgrading
1.2.1.2. Enhancing Design
1.2.1.3. Streamling Logistics and Admin
1.2.2. Large-scale, transformative changes that disrupt existing markets or create entirely new ones
1.2.2.1. Introduction of the Internet
1.2.2.2. New Industry creation
1.2.2.3. Radical Shift in Business Models
1.3. Government
1.3.1. Consumer Law
1.3.1.1. Understand and excericse rights
1.3.2. Education/Skills
1.3.2.1. Higher Education Pathways
1.3.2.1.1. Global Job Market
1.3.3. Business Support
1.3.3.1. Backing British Businesses
1.3.3.1.1. Regulation (simplify and reduce)
1.4. NGO's
1.4.1. Funding
1.4.2. Technology Intergration
1.4.3. Engagement
1.4.3.1. Strategic Partnerships
1.4.3.2. Community Embrace
1.4.3.3. CSR Inititatives
2. Marketing
2.1. Mission, Values and Vision
2.1.1. Customer-Centric Approach
2.1.2. Achievable and Flexible Goals
2.1.3. Skill Utilisation and Market Awareness
2.2. Marketing Mix
2.2.1. Promotion
2.2.1.1. The communication strategies used to inform and persuade customers about the product
2.2.2. Product
2.2.2.1. The goods or services offered to meet customer needs and wants.
2.2.3. Price
2.2.3.1. The cost customers pay for the product.
2.2.4. Place
2.2.4.1. The distribution channels used to deliver the product to customers.
2.3. Market Research
2.3.1. Segmentation
2.3.2. Targeting
2.3.3. Positioning
2.4. External Environment
2.4.1. Competition
2.4.2. Differential Advantages
2.4.3. Strategy
3. Finance
3.1. SME's and Economic Growth
3.1.1. Major employers and drivers of innovation
3.1.2. Significant contributors to economic growth
3.2. Funding Sources
3.2.1. Family funding and external funding (banks, venture capital)
3.2.2. Venture capital: high-risk/high-return private equity stakes
3.3. Finanical Environment
3.3.1. Changes affect cash flow and financing ability
3.3.2. ECB's SAFE report on SME financing
3.4. Regulatory Challenges
3.4.1. Emerging online platforms' impact on regulators and policymakers
3.5. Economical Growth and Stability
3.5.1. Constraints on Business Expansion
3.5.2. Outsourcing and Offshoring
3.5.3. Trade Benefits and Restrictions