Be THE National Logistics Champion for KSA
by Ahmed Mahmoud

1. Financial
1.1. Grow shareholder value
1.2. Drive high profits
1.3. Accelerate revenue generation
1.3.1. 3.1 Establish individual BU entities
2. Customer
2.1. Retain & grow core customers
2.1.1. 4.1 Protect/ grow core customer base
2.1.2. 4.2 Evaluate Qafilah
2.1.3. 4.3 Launch GCC RFS - 4
2.2. Drive growth
2.2.1. 5.1 Expand internationally
2.2.2. 5.2 Build/ invest in outsourced labor provider
2.2.3. 5.3 Acquire leading logistics player
2.2.4. 5.4 Grow e-commerce fulfilment through acquisition and partnerships
2.2.5. 5.5 Introduce SAL trucking via new JV
2.2.6. 5.6 Launch SAL academy
2.2.7. 5.7 Assess PAX entry
2.3. Enhance customer experience
2.4. Establish high margin segments
2.4.1. 6.1 Develop zones strategy and ToM
2.4.2. 6.2 Develop multiple logistics zones
3. Internal Processes
3.1. Improve operational excellence
3.1.1. 8.1 Accelerate operations excellence
3.1.2. 8.2 Update operating model
3.1.3. 8.3 Scale B2B Warehouse Operations
3.2. Integrate sustainable practices
3.2.1. 9.1 Implement ESG
3.3. Drive impact with CAPEX investments
4. Enablers
4.1. Create an organization to attract and retain top talents
4.2. Streamline corporate compliance
4.3. Promote Digital Transformation
4.3.1. 13.1 Activate digital transformation