Loyalty Management Certification

1. Loyalty Program and Process Configuration (52%)

1.1. foundational features

1.2. tier models and tiers

1.3. member management

1.4. partner management

1.5. incentives for experimental features

1.6. incentives, promotions, applicability, restrictions and journeys

1.7. experience cloud with loyalty

1.8. redemption and accrual rules, rewards and redemptions

1.9. scaling rewards process with complex rules

1.10. user access and permissions

1.11. loyalty analytics

2. Integration (22%)

2.1. Marketing Cloud

2.2. Commerce Cloud

2.3. Service Cloud

2.4. API templates and endpoints

2.5. CDP

3. Strategies and Design (16%)

3.1. How loyalty can mmeet requirements

3.2. loyalty architecture solution

3.3. data requirements

3.4. parameters for points and redemption

3.5. benefits types and benefit

3.6. promotion

3.6.1. lificycle

3.6.2. marketing the promotions

3.7. best practises

4. On-going Loyalty Management (10%)

4.1. Usage of dashboards for solution optimization

4.2. sandbox to production best practises

4.3. manage techs via mobile app and capabilites

4.4. given scenario, determine how loyalty managem can solve the problem