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What are the essential differences between the different elements of the Promotion Mix? by Mind Map: What are the essential differences between the different elements of the Promotion Mix?
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What are the essential differences between the different elements of the Promotion Mix?

Promotion Mix

Advertising

Sales Promotion

Public Relations (PR)

Personal Selling

Branding*

Direct Marketing

Also called Marketing Communications Mix

Define differences

Between each promotion mix element

Between combinations of promotion mix elements

Mass Communication Tool

Advertising

Public Relations (PR)

Differences

Channels of communication

Short / Long Term

Customer

Geography

Creativity

Price

Customer loyalty