Bakery caught selling mislabelled organic bread
by Amy Adair
1. Broader effect: Organic food becoming the lastest marketing gimmick?
1.1. Review of packaging and labelling?
1.2. Change in standards and qualifications for receiving organic designation?
1.3. Organic trend fades out to make way for new idea?
1.4. All foods must be produced organically?
2. The players in the news story
2.1. Canadian Food Inspection Agency
2.1.1. The inspectors
2.2. Mediterranean Bakery
2.3. Specialty grocers like Whole Foods
2.4. Local restaurant, Bosa
3. At issue: Organic, non-organic and GMOs
3.1. Impact on health
3.1.1. Rising obesity
3.2. Diet and health: Fads and trends
3.3. Rising obesity
3.4. Marketing strategies
3.5. Fair trade foods
4. What ought my students learn from this event in regards to citizenship?
4.1. Educated consumer/ critical thinker
4.1.1. Supporting locally grown food
4.1.2. Making healthy dietary decisions
4.1.3. Food industry
4.1.4. Global awareness on health, food and nutrition
4.2. Self-advocacy
4.2.1. Dietary options
4.2.2. Transparency in food packaging and labelling
5. Short term consequences
5.1. Owner found guilty of unlawfully labeling and misleading customers
5.1.1. No charges were laid
5.1.2. Organic labels to be removed from bread made with conventional flour
5.2. Canadian Food Inspection Agency worked with bakery to ensure compliance of Food & Drug Act
5.3. Loss of customers and loss of trust
6. How will this event impact me and the public?
6.1. Food labeling Canada
6.1.1. What are the rules and regulations for listing ingredients on food labels?
6.1.2. What food products can be labelled organic?
6.2. Mistrust of labels
7. Rise in popularity of organic foods
7.1. New buzzword?
7.2. Revolution in food?
7.3. Diet fads?
8. Long term consequences
8.1. Loss of customer trust
8.1.1. Loss of product sales
8.2. Loss of revenue from loss of customers
8.2.1. Campaign to re-establish trust in their product quality
8.2.2. Financial difficulties and possible business closure
8.3. Pressure on the Canadian Food Agency to issue harsher punishments for misconduct
9. History of the term"organic": Where did it come from?
9.1. History of pesticides and agriculture
9.2. Know your farmer, know your food
9.3. Specialty food stores brought it to a wider audience
10. Genetically Modified Foods
10.1. What are the benefits?
10.1.1. Nutrition
10.1.2. Food production
10.2. What are the risks and concerns?
10.2.1. Health
10.2.2. Environmental