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Business from Search vs Networking vs Customer Relations >>> by Mind Map: Business from Search vs Networking
vs Customer Relations >>>
5.0 stars - 1 reviews range from 0 to 5

Business from Search vs Networking vs Customer Relations >>>

Can you support all activity on one website?

Not if different audiences require different conversation

You'd possibly speak to trade about different subjects to customers

Do you need a site for Social Networking, Separate Blog

Networking is selling yourself, not the product

Networking

You're looking for them

You can find them, By role, By company, By industry, Locally

Relationship based

often selling within an industry, Vertical Markets, Freelancing, Selling Yourself

Referral Partner Model, added value working together, complementary services, same prospects, Friends of friends

Channel Partner Model, added value working together, complementary services, same prospects

Communication Tools

Social Networking, You can find them, (via email) and connect, You would normally connect as a person, Linked In Groups, Google Plus, Twitter, You can't easily outsource this inside or outside the company, Continual Manual Process

Email, Use Email to discover profiles and connect

Personal Networking, Time out at meetings

Blogs, People in the same industry more interested in blogs, blogs are free samples of knowledge, Conversations, talking shop

Goals

To build authority, To demonstrate value through expertise, The person networking needs to have domain expertise, You're talking with educated people

Build relationships, Keep in the eyeline, Join in with people's conversations, help

Reciprocal Value

Search Marketing

New Business

sales conversations

They're looking for you, just at the right time

Or your product or service

Often Horizontal Market

Broad interest from different 'types' of people

You don't know who, or where they are, But you can segment by location

They don't know you

Keywords are often broad, What Percentage of (keyword) market is addressed?, Which means the offer may need to be broad too - small, medium and large, gold silver and bronze

Often works when need is infrequent

Less likely to maintain 'relationship' over time

Communication Tools

Search Engines, Automatically keep sending people

Website

Remarketing, The modern form of data capture

Blogs, Blogs help if they contribute to the goals

Phone, Call Handling Crucial

Google Plus, Local Directory

Goals

To help visitors choose

To persuade to act

Customer Relations

Existing Customers and Prospects

Extending the lifetime value

Relationship based

Referral Model, reviews, case studies, friends of friends

Communication Tools

Social, You can connect with them, You might connect as a company, or page, and or personally, Needs domain expertise to have valuable conversations

Email, Newsletters, Promotions, Permission based, Pointed at the web

CRM

Blogs, Existing customers and Prospects not as interested in blogs, Arguable, if it is feeding Social Activity

Goals

To demonstrate expertise

To rekindle conversation

To add value, Help them

Any Observations (feel free to add here!)

All methods require Content

Could be doing all three activities

Networking Website?

Different Conversation