TAM
The diagram illustrates the various factors influencing the scoring of Company, Contact and Intent in the GTM flow.
1. Events
1.1. Spotdraft Events
1.1.1. Registrations (+2)
1.1.2. Attendees (+5)
1.2. Spotdraft Webinars
1.2.1. Registrations (+1)
1.2.2. Attendees (+2)
1.3. External Events
1.3.1. Visit to booths (+5)
1.3.2. In person meetings (+5)
2. Company Score (Clay)
3. Total Score
3.1. High Priority
3.1.1. Data Enrichment
3.1.1.1. Personalized Emails
3.1.1.2. Personalized Inmails
3.1.1.3. Discovery Phone Calls
3.2. Medium Priority
3.2.1. Nurture Sequences
3.2.1.1. Emails
3.2.1.2. Inmails
3.2.1.3. LinkedIn Connection requests
3.3. Low Priority
4. Contact Score (Clay)
5. Intent Score (Clay)
6. Website
6.1. Book Demo (+1)
6.2. Blog (+1)
6.3. Compare (+2)
6.4. Downloadable Content (+2)
6.4.1. Downloads (+5)
6.5. Home Page (+1)
6.6. Integration Page (+1)
6.7. Pricing Page (+2)
6.8. Product Page (+2)
6.9. Use Case Page (+1)
6.10. Testimonial Page (+1)
7. Demo/ Introduction Call
8. Department (max +10)
9. Champion Role (max +15)
10. Decision Maker (max +15)
11. Clay Agents
11.1. Funding round (Series B+ in last 6 months) (+10)
11.2. Rumors of an IPO / Late‐stage fundraising (+10)
11.3. Keyword in press release (contract mgmt) (+10)
12. Unify
12.1. Champions moving companies (+10)
12.2. Surge in sales or legal hiring (+10)
12.3. New or first-time GC / Legal Ops hire (+15)
12.4. G2 Page
12.4.1. Competitors page (+2)
12.4.2. Spotdraft page (+2)
12.5. Google Search
12.5.1. Organic
12.5.2. Performance Ads
12.6. TexAu/ Phantombuster
12.6.1. LinkedIn
12.6.1.1. Spotdraft Page
12.6.1.1.1. Follows
12.6.1.1.2. Post Comments
12.6.1.1.3. Post Likes
12.6.1.2. Competitors page
12.6.1.2.1. Follows
12.6.1.2.2. Post Comments
12.6.1.2.3. Post Likes
12.6.1.3. Internal Leadership Posts
12.6.1.3.1. Comments
12.6.1.3.2. Likes
12.6.1.4. Podcast Guest Re-Posts
12.6.1.4.1. Comments
12.6.1.4.2. Likes
12.6.2. Youtube
12.6.2.1. Product video comments