1. REAL-TIME
1.1. SHOOTER: Photo taken in real-time at venue
1.1.1. Photos filed at conclusion of medal event (speed still a factor)
1.1.2. Photo sent in real-time to Content Team
1.2. Real-time 'Victory' photo used in Social for IMMEDIATE/FIRST OUT fan experience. No design. Copy on the fly. (DO WE PULL INTO LENS, AND THEN SHARE THAT ONE?)
1.2.1. TW PROMOTE $
1.3. Real-time content from venue on TW and pulled into Live Blog
1.3.1. FR
1.3.2. EN
1.4. Live blog
1.4.1. FR & EN
1.5. Communication to internal app
1.6. OCA utility area (confirm results first)
2. 24 and 12 hours prior (morning before and replay evening before):
2.1. FB, TW and OCA (FR and EN)
2.1.1. Advancer stories
2.1.1.1. Promo athletes
2.1.1.2. Promo sport
2.1.2. Promo of live blog coverage
3. 24 hours before
3.1. Assign resources for all elements
3.2. Determine TW promo $
3.3. Determine WAW campaign inclusion
4. hour before
4.1. Social Reminder for Own the Morning audience (of athlete and of live follow)
4.1.1. FR
4.1.2. EN
5. Start of competition
5.1. Social Reminder for Own the Morning audience (of athlete and of live follow)
5.1.1. FR
5.1.2. EN
6. Competition
6.1. Real-time content from venue on TW and pulled into Live Blog
6.1.1. FR
6.1.2. EN
7. Within 6-24 hours (MEDAL CEREMONY) Photo taken at medal ceremony
7.1. Photo sent in real-time to Content Team
7.2. Real-time photo used in Social for IMMEDIATE/FIRST OUT fan experience. No design. Copy on the fly.
7.2.1. TW PROMOTE $
8. within 10 minutes
8.1. Check for other shots + Bell Lens shot inclusion
8.1.1. Medal Moment Email Blast (small WAW-ized design elements). Simple message of congrats. Big CTA for fans to share...
8.1.1.1. FR
8.1.1.2. EN
8.1.2. FB post (mirror email
8.1.2.1. FR
8.1.2.2. EN
8.1.3. TW (echo real-time post)
8.1.3.1. EN
8.1.3.2. FR
9. within 2 hours (still owning the morning)
9.1. Summary piece filed? (
10. within 6-12 hours (ready for Replay evenings)
10.1. WAW ad units
10.2. 2nd live blog for companion viewing
10.3. asset sets (graphic design)
10.3.1. Prox templates by eric / winny
10.3.2. Prox copy?
10.3.3. The most sharable thing we can make in 12 hours?
10.4. Reminders of assets during evening
10.4.1. FB, TW and OCA (FR and EN)
10.4.2. Push to Medal Ceremony shot if it happened already... or back to victory moment