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Market Channels by Mind Map: Market Channels
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Market Channels

Computer Retail Store

Benefits

The Benefits of a computer retail store are:  1) Employees who can help consumers to select hardware or software that best fits their needs, 2) It is the best shopping option for buyers who are likely to need assistance after their purchases. 3) Classes and training sessions are offered. 4)  Provides technical support and as well as any questions the consumers has to ask. 

Limitations

The limitation of the Computer Retail Store is the expense for hardware and software since the prices reflect the purchasing from distributors.

Mail Order

Benefits

The Benefits of a Mail Order are: 1) Bst source of products for buyers who are unlikely to need support or who can troubleshoot problems by calling the help desk. 2) Mail order is convenient for people who do not like going to retails stores.

Limitations

The limitiations of a mail order are that they provide only limited services and support and inexperienced computer users might not be satisfied with the assistance they receive.

Manufacture Direct

Benefits

The benefits of using manufecture direct are: 1) Direct sell cuts out the retailer and helps reduce prices for consumer. 2) wide variety of choices and the consumer can configure their own custom builds computer.

Limitations

The limitations for the manufacture Direct is: 1)  cost of shipping and handling. 2) Waiting time for delivery.

Value-Added Reseller (VAR)

Benefits

The benefits for value-added reseller: 1) Only resource for special computer systems.  2) Expertise to ensure that the hardware and software work correctly in a specific environment.

Limitations

The limitation of a VAR is that once you purchase the system you can only use the VAR as the source of troubleshooting and support.