1. Email Marketing
1.1. Newsletters
1.2. Promotional emails
1.3. Drip campaigns
1.4. Welcome series
2. Affiliate Marketing
2.1. Blog/product reviews
2.2. Coupon or deal sites
2.3. YouTube channels
3. Influencer Marketing
3.1. Micro and macro influencers
3.2. Brand collaborations
4. Mobile Marketing
4.1. SMS marketing
4.2. Mobile ads
4.3. In-app marketing
5. Video Marketing
5.1. YouTube
5.2. Shorts/Reels/TikTok
5.3. Webinars
6. Search Engine Optimization (SEO)
6.1. On-page SEO
6.1.1. 🔹 1. Content Optimization
6.1.1.1. Semantic keywords (LSI/related keywords)
6.1.1.2. Keyword placement (in title, subheadings, body)
6.1.1.3. Content relevance & depth
6.1.1.4. Originality and uniqueness
6.1.1.5. Use of multimedia (images, videos, infographics)
6.1.1.6. User intent match (informational, transactional, etc.)
6.1.2. 🔹 2. Title Tag Optimization
6.1.2.1. 50–60 characters length
6.1.2.2. Primary keyword near the start
6.1.3. 🔹 3. Meta Description
6.1.3.1. Summary of the page (120–160 characters)
6.1.3.2. Includes keywords naturally
6.1.3.3. Encourages users to click
6.1.4. 🔹 4. Header Tags (H1, H2, H3, etc.)
6.1.4.1. H1 = main title (one per page)
6.1.4.2. H2/H3 = organize sections
6.1.4.3. Use keywords in headers where natural
6.1.5. 🔹 12. User Engagement Signals (Behavioral SEO)
6.1.5.1. Low bounce rate
6.1.5.2. High average time on page
6.1.5.3. Easy navigation and call to action O (content & keywords)
6.1.6. 🔹 5. URL Structure
6.1.6.1. Short, clean, and descriptive
6.1.6.2. Includes main keyword
6.1.6.3. Avoids numbers or random strings (e.g., /best-running-shoes instead of /page?id=123)
6.1.7. 🔹 6. Internal Linking
6.1.7.1. Links to other relevant pages on your site
6.1.7.2. Uses descriptive anchor text
6.1.7.3. Helps search engines understand site structure
6.1.8. 🔹 7. Image Optimization
6.1.8.1. File names include keywords
6.1.8.2. Alt text describes the image (helps with SEO and accessibility)
6.1.8.3. Compressed images for faster loading
6.1.9. 🔹 8. Mobile Friendliness
6.1.9.1. Responsive design
6.1.9.2. Easy to read and navigate on mobile devices
6.1.10. 🔹 9. Page Speed Optimization
6.1.10.1. Fast loading time
6.1.10.2. Use of caching, compressed images, minimal scripts
6.1.11. 🔹 10. Structured Data (Schema Markup)
6.1.11.1. Helps search engines understand your content
6.1.11.2. Enables rich results (like reviews, ratings, FAQs)
6.1.12. 🔹 11. Outbound Links (External)
6.1.12.1. Linking to high-authority, relevant sources
6.1.12.2. Helps build trust and credibility