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Online Communication
0.0 stars - reviews range from 0 to 5 Online Communication Strategy

1) Project Brief

Key direction: create a website that allows readers to learn how to create a website

targeted for who are not designers

targeted for people who is beginner

answer people personal web problems

Question where you are going

build a community of future webmasters

Be a reference point for italian market on "how to do websites that works;

have a lot of website analyzed with video

2) Keyword research Analysis

My ideas: costruire siti internet creare siti internet come fare un template crare un template grafica per siti internet

Inner circle contacts & customers suggestions: analisi sito consulenze siti consulenza sito

Google data

Google, suggests: creare un sito gratis spazio web gratis creare un sito web creare un sito web gratis creare un sito internet creare sito creare un blog creare un forum come fare un sito gratis creare un sito come fare un blog come farsi un sito come faccio a creare un sito come si fa creare un sito web come fare un sito html come pubblicare un sito

Google Insights: fare un sito come fare un sito

Google Adword keyword tool: come fare un sito come fare un sito internet creare una pagina web come creare una pagina web come creare un sito fare un sito fare una pagina web fare un sito internet come fare un blog fare un blog SEO Guida Guida SEO Inserimento nei motori di ricerca

3) Site definition and architecture

type of online destination

blog: news, guides and tricks

community: forum and direct problem-solving

service: let me design your website

Define theme - topic

Guide e Risorse per costruire siti web efficaci [IT] Guides and resources for build efficacious websites [EN]

Categories: come creare un sito download software web immagini per siti motori di ricerca

How to make site SEO friendly: Wordpress + All in One Seo Pack + clean urls + optimized design

technology choices: Wordpress, WP Forum, Youtube for videos.

4) Editorial strategy

Type of content: guides for create websites, web software, web design: all explained for beginners that wants to achieve a pros result

Frequency: 3/weeks

Length: 1500/3000 words

Authors & Contributors: Ryuichi, Yuki

Formats: HTML + CSS - Easy write - images and, lot of examples, step-by-step guides

Multimedia: Video recordered with cam, edited in Final Cut Pro and uploaded and shared on Youtube

Resources needed: Time, personal experience

5) SEO and content marketing

How to make content SEO friendly: 1. Robin's way to write titles 2. Semantic text and design 3. Plugin All-in-One-SEO for wordpress for description and keywords 4. Matteo Ionescu's POP suggestion for Wordpress in POP articles, what to index and what should be not 5. Check with google webmaster tools 6. Sitemap Generation for Google 7. Sitemap for users

Text: Written simple: me to you

Video - audio: embed my youtube videos - ask gurus if I can embed them too with credits

Content distribution: website, aggregators, monthly PDF resources

RSS + syndication: Feedburner, Twitter, Facebook, Forum

licensing: Creative Commons Attribution-Noncommercial-Share Alike 3.0 Unported

6) Community building

Create real value: 1) examine your site for free: ask your personal questions solve your personal web problems. All recorded with a video and embedded in periodical articles 2) List and download of web software with tutorials and test. 3) Lots of simple tutorials

Offer unique gifts: 1) resources for web developing and design that I have made 2) Personal consulence - free

Build a list: download my PDF? [TO DO/REFINE]

Leverage newsletter - for subscribers? [TO DO/REFINE]

Forum - community - social media: 1) Embedded forum with unique login for website/forum 2) Facebook 3) Twitter

Engage fans: 1) personal experience live in "examine your website" 2) Publicize their website 3) Make questions in forum that makes thinking (hard to explain here :-) )