1. 1.Profit Model
1.1. Premium
1.1.1. Price at a higher margin than competitors, usually for a superior product, offering, experience, service or brand.
1.2. Cost Leadership
1.2.1. Keep variable costs low and sell high volumes at low prices.
1.3. Scaled Transactions
1.3.1. Maximize margins by pursuing high volume, large scale transactions when unit costs are relatively fixed.
1.4. Microtransactions
1.4.1. Sell many items for as little as a dollar—or even only one cent—to drive impulse purchases at volume.
1.5. Forced Scarcity
1.5.1. Limit the supply of offerings available, by quantity, time frame or access, to drive up demand and/or prices.
1.6. Subscription
1.6.1. Create predictable cash flows by charging customers up front (a one time or recurring fee) to have access to the product/ service over time.
1.7. Membership
1.7.1. Charge a time-based payment to permit access to locations, offerings, or services that non-members don’t have.
1.8. Installed Base
1.8.1. Offer a “core” product for slim margins (or even a loss) to drive demand and loyalty; then realize profit on additional products and services.
1.9. Switchboard
1.9.1. Connect multiple sellers with multiple buyers; the more buyers and sellers who join, the more valuable the switchboard.
1.10. Auction
1.10.1. Allow a market—and its users—to set the price for goods and services.
1.11. User-Defined
1.11.1. Invite customers to set a price they wish to pay
1.12. Freemium
1.12.1. Offer basic services for free, while charging a premium for advanced or special features.
1.13. Flexible Pricing
1.13.1. Vary prices for an offering based on demand.
1.14. Float
1.14.1. Receive payment prior to building the offering—and use the cash to earn interest prior to making margins.
1.15. Financing
1.15.1. Capture revenue not directly from the sale of a product, but from structured payment plans and after-sale interest.
1.16. Ad-Supported
1.16.1. Provide content/services for free to one party while selling listeners, viewers or “eyeballs” to another party.,
1.17. Licensing
1.17.1. Grant permission to some other group or individual to use your offering in a defined way for a specified payment.
1.18. Metered Use
1.18.1. Allow customers to pay for only what they use.
1.19. Bundled Pricing
1.19.1. Sell in a single transaction two or more items that could be sold as standalone offerings
1.20. Disaggregate Pricing
1.20.1. Allow customers to buy exactly—and only—what they want.
1.21. Risk Sharing
1.21.1. Waive standard fees/costs if certain metrics aren’t achieved, but receive outsize gains when they are.
2. 2.Network
2.1. Merger/Acquisition
2.1.1. Combine two or more entities to gain access to capabilities and assets.
2.2. Consolidation
2.2.1. Acquire multiple companies in the same market or complementary markets.
2.3. Open Innovation
2.3.1. Obtain access to processes or patents from other companies to leverage, extend, and build on expertise and/or do the same with internal IP and processes.
2.4. Secondary Markets
2.4.1. Connect waste streams, by-products, or other alternative offerings to those who want them.
2.5. Supply Chain
2.5.1. Integration Coordinate and integrate information and/or processes across a company or functions of the supply chain
2.6. Complementary
2.6.1. Partnering Leverage assets by sharing them with companies that serve similar markets but offer different products and services.
2.7. Alliances
2.7.1. Share risks and revenues to jointly improve individual competitive advantage
2.8. Franchising
2.8.1. License business principles, processes, and brand to paying partners.
2.9. Coopetition
2.9.1. Join forces with someone who would normally be your competitor to achieve a common goal.
2.10. Collaboration
2.10.1. Partner with others for mutual benefit.
3. 10.Customer Engagement
3.1. Process Automation
3.1.1. Remove the burden of repetitive tasks from the user to simplify life and make new experiences seem magical.
3.2. Experience
3.2.1. Simplification Reduce complexity and focus on delivering specific experiences exceptionally well.
3.3. Curation
3.3.1. Use a distinct point of view to separate the proverbial wheat from the chaff—and in the process create a strong identity for yourself and your followers.
3.4. Experience Enabling
3.4.1. Extend the realm of what’s possible to offer a previously improbable experience.
3.5. Mastery
3.5.1. Help customers to obtain great skill or deep knowledge of some activity or subject.
3.6. Autonomy and Authority
3.6.1. Grant users the power to use your offerings to shape their own experience.
3.7. Community and
3.7.1. Belonging Facilitate visceral connections to make people feel they are part of a group or movement.
3.8. Personalization
3.8.1. Alter a standard offering to allow the projection of the customer’s identity
3.9. Whimsy and Personality
3.9.1. Humanize your offering with small flourishes of on-brand, on-message ways of seeming alive.
3.10. Status and Recognition
3.10.1. Offer cues that infer meaning, allowing users— and those who interact with them—to develop and nurture aspects of their identity.
4. 9.Brand
4.1. Co-Branding
4.1.1. Combine brands to mutually reinforce key attributes or enhance the credibility of an offering
4.2. Brand Leverage
4.2.1. “Lend” your credibility and allow others to use your name—thus extending your brand’s reach.
4.3. Private Label
4.3.1. Provide goods made by others under your company’s brand.
4.4. Brand Extension
4.4.1. Offer a new product or service under the umbrella of an existing brand.
4.5. Component Branding
4.5.1. Brand an integral component to make a final offering appear more valuable.
4.6. Transparency
4.6.1. Let customers see into your operations and participate with your brand and offerings.
4.7. Values Alignment
4.7.1. Make your brand stand for a big idea or a set of values and express them consistently in all aspects of your company
4.8. Certification
4.8.1. Develop a brand or mark that signifies and ensures certain characteristics in third-party offerings.
5. 8.Channel
5.1. Diversification
5.1.1. Add and expand into new or different channels.
5.2. Flagship Store
5.2.1. Create a store to showcase quintessential brand and product attributes.
5.3. Go Direct
5.3.1. Skip traditional retail channels and connect directly with customers
5.4. Non-Traditional Channels
5.4.1. Employ novel and relevant avenues to reach customers
5.5. Pop-up Presence
5.5.1. Create a noteworthy but temporary environment to showcase and/or sell offerings
5.6. Indirect Distribution
5.6.1. Use others as resellers who take ownership over delivering the offering to the final user.
5.7. Multi-Level Marketing
5.7.1. Sell bulk or packaged goods to an affiliated but independent sales force that turns around and sells it for you.
5.8. Cross-selling
5.8.1. Place products, services, or information that will enhance an experience in situations where customers are likely to want to access them.
5.9. On-Demand
5.9.1. Deliver goods in real-time whenever or wherever they are desired.
5.10. Context Specific
5.10.1. Offer timely access to goods that are appropriate for a specific location, occasion, or situation.
5.11. Experience Center
5.11.1. Create a space that encourages your customers to interact with your offerings—but purchase them through a different (and often lower-cost) channel.
6. More Content
6.1. Doblin Website
6.2. Doblin 100 Tactics
6.3. 10 Types of Innovation
6.4. Doblin Products
6.4.1. The Book
6.4.2. The Card
6.5. Jay Doblin
6.6. Videos
6.6.1. 10 Types of Innovation | Larry Keeley | SingularityU South Africa Summit
7. 3.Structure
7.1. Organizational Design
7.1.1. Make form follow function and align infrastructure with core qualities and business processes.
7.2. Incentive Systems
7.2.1. Offer rewards (financial or non-financial) to provide motivation for a particular course of action.
7.3. IT Integration
7.3.1. Integrate technology resources and applications.
7.4. Competency Center
7.4.1. Cluster resources, practices and expertise into support centers that increase efficiency and effectiveness across the broader organization.
7.5. Outsourcing
7.5.1. Assign responsibility for developing or maintaining a system to a vendor.
7.6. Corporate University
7.6.1. Provide job-specific or company-specific training for managers
7.7. Decentralized Management
7.7.1. Distribute decision-making governance closer to the customer or other key business interfaces.
7.8. Knowledge Management
7.8.1. Share relevant information internally to reduce redundancy and improve job performance
7.9. Asset Standardization
7.9.1. Reduce operating costs and increase connectivity and modularity by standardizing your assets.
8. 4.Process
8.1. Process Standardization
8.1.1. Use common products, processes, procedures, and policies to reduce complexity, costs, and errors.
8.2. Localization
8.2.1. Adapt an offering, process, or experience to target a culture or region
8.3. Process Efficiency
8.3.1. Create or produce more while using fewer resources— measured in materials, energy consumption or time.
8.4. Flexible Manufacturing
8.4.1. Use a production system that can rapidly react to changes and still operate efficiently
8.5. Process Automation
8.5.1. Apply tools and infrastructure to manage routine activities in order to free up employees.
8.6. Crowd sourcing
8.6.1. Outsource repetitive or challenging work to a large group of semi-organized individuals
8.7. On-Demand Production
8.7.1. Produce items after an order has been received to avoid carrying costs of inventory.
8.8. Lean Production
8.8.1. Reduce waste and cost in your manufacturing process and other operations.
8.9. Logistics Systems
8.9.1. Manage the flow of goods, information and other resources between the point of origin and the point of use.
8.10. Strategic Design
8.10.1. Employ a purposeful approach that manifests itself consistently across offerings, brands, and experiences.
8.11. Intellectual Property
8.11.1. Protect an idea that has commercial value—such as a recipe or industrial process— with legal tools like patents.
8.12. User Generated
8.12.1. Put your users to work in creating and curating content that powers your offerings.
8.13. Predictive Analytics
8.13.1. Model past performance data and predict future outcomes to design and price offerings accordingly.
9. 5.Product Performance
9.1. Superior Product
9.1.1. Develop an offering of exceptional design, quality, and/or experience
9.2. Engaging Functionality
9.2.1. Provide an unexpected or newsworthy experiential component that elevates the customer interaction
9.3. Ease of Use
9.3.1. Make your product simple, intuitive and comfortable to use.
9.4. Safety
9.4.1. Increase the customer’s level of confidence and security
9.5. Feature Aggregation
9.5.1. Combine existing features found across offerings into a single offering.
9.6. Added Functionality
9.6.1. Add new functionality to an existing offering .
9.7. Performance
9.7.1. Simplification Omit superfluous details, features, and interactions to reduce complexity.
9.8. Environmental Sensitivity
9.8.1. Provide offerings that do no harm—or relatively less harm—to the environment
9.9. Conservation
9.9.1. Design your product so that customers can reduce their use of energy or materials.
9.10. Customization
9.10.1. Enable altering of the product or service to suit individual requirements or specifications.
9.11. Focus
9.11.1. Design an offering specifically for a particular audience at the expense of others.
9.12. Styling
9.12.1. Impart a style, fashion or image.
10. 6.Product System
10.1. Complements
10.1.1. Sell additional related or ancillary products or services to a customer.
10.2. Extensions/Plug-ins
10.2.1. Allow first- or thirdparty additions that add functionality.
10.3. Product Bundling
10.3.1. Offer several products for sale as one combined product.
10.4. Modular Systems
10.4.1. Provide a set of individual components that can be used independently, but gain utility when combined
10.5. Product/Service
10.5.1. Platforms Develop systems that connect with other, partner products and services to create a holistic offering
10.6. Integrated Offering
10.6.1. Combine otherwise discrete components into a complete experience.
11. 7.Service
11.1. Try Before You Buy
11.1.1. Let customers test and experience an offering before investing in it.
11.2. Guarantee
11.2.1. Remove customer risk of lost money or time stemming from product failure or purchase error.
11.3. Loyalty Programs
11.3.1. Provide benefits and/or discounts to frequent and high-value customers.
11.4. Added Value
11.4.1. Include an additional service/function as part of the base price.
11.5. Concierge
11.5.1. Provide premium service by taking on tasks for which customers don’t have time.
11.6. Total Experience
11.6.1. Management Provide thoughtful, holistic management of the consumer experience across an offering’s lifecycle.
11.7. Supplementary Service
11.7.1. Offer ancillary services that fit with your offering
11.8. Superior Service
11.8.1. Provide service(s) of higher quality, efficacy, or with a better experience than any competitor.
11.9. Personalized Service
11.9.1. Use the customer’s own information to provide perfectly calibrated service
11.10. User Communities/ Support Systems
11.10.1. Provide a communal resource for product/service support, use and extension.
11.11. Lease or Loan
11.11.1. Let customers pay over time to lower upfront costs.
11.12. Self-Service
11.12.1. Provide users with control over activities that would otherwise require an intermediary to complete.
12. Visual Capitalist
12.1. Jeff Desjardins
12.1.1. Simulation #660 Jeff Desjardins - Visual Capitalist