Eight Lessons to Secure Infinite Growth

1. Rule No. 4: Looks do count (because people really do judge a book by its cover). Consumers use their eyes in every purchase. They look for beauty. They dream about a better world for themselves and their loved ones.

2. Rule No.1: Don’t ask your customers what they want because they don’t know until you show them Success requires curiosity and courage, instinct, and a taste for the jugular. It requires you to look beyond simple answers and impulsive consumer rejection.

3. How to stay on top (apostle brands)

3.1. Magic-every day, in every way

3.2. They offer magic and light. They provide entertainment, nourishment, imagination, and utter joy.

3.3. To their fans, followers, and believers, they are like religions. They capture a disproportionate share of discretionary dollars..

3.4. What apostle brands do better than their rivals is convert customers into fanatical followers.

3.5.  Radicar documentos para creación de cuentas crédito y coordinar con los departamentos.

4. Regla No. 2: corteje a sus fans más grandes (because they’re absolutely worth it). The 2 percent of customers whom we call apostles are personally responsible for a full 20 percent of a company’s sales.

5. Rule No. 3: Always welcome your customer’s scorn (because you’ll come back stronger). Toyota says that a complaint is a gift.

6. Rule No. 5: Transform your employees into passionate disciples (because love is truly infectious). Walk into the Container Store with a vague idea about a storage problem and ask for help. Within moments, a counselor will have you telling him all your storage and living problems, and soon he will be offering solutions.

7. Rule No. 6: Better ramp up your virtual relationships (because that’s what your customers are doing). The world has moved to 24/7. The consumers with the most disposable income have the least amount of time. But they have high-speed Internet lines at home and at work. And they want to buy what they want to buy when they want it.

8. Regla No. 7: Da saltos gigantes (porque no vas a ganar con pasos tímidos). Hay quienes abogan por la mejora continua, los avances incrementales y la consolidación. Pero nadie cambió el mundo de esa manera. Nadie realmente construyó una marca de apóstoles de esa manera.

9. Rule No. 8: schismogenesis that relationships are not stable.Brands work according to the same law. Brands are always moving—up, up, up or down, down, down.