Assignment 1 Value Creation

1. Patagonia

1.1. Fast Company Interview

1.1.1. As you become a more aware person about yourself and about the environment, you recognize that you can't really split your working life from the life you live every day as a person.

1.1.2. It really was a completely different model for business, where we don't give profit primacy over our other values

1.2. Inc Article

1.2.1. 1,350 employees and $540 million in annual revenue

1.2.2. As a company, we've made a contract with our customers to make clothing as responsibly as possible. That includes asking customers to think twice before they buy anything. Do you really need it, or do you just want it? If you really need it and buy from us, we promise to fix it, no matter what. I know it sounds crazy, but every time I have made a decision that is best for the planet, I have made money. Our customers know that--and they want to be part of that environmental commitment.

1.3. Business Model Article

1.4. Let My People Go Surfing: The Education of a Reluctant Businessman by Yvon Chouinard

1.5. The Responsible Company: What We've Learned From Patagonia's First 40 Years

2. http://www.druckerforum.org/blog/?p=259

2.1. Their companies look pretty different, too. Patagonia has just become a “benefit corporation”. This is a new corporate form, available in California and a growing number of other US states, that obliges companies to take account of non-financial interests, such as social, environmental or community objectives, as well as shareholder demands.

3. Market Segment

3.1. sportsmen and women

3.2. an average age of 38

3.3. Median salary of $160.000 gross a year

4. Living with Limited Resources

4.1. We define the quality of our company, in part, by the degree to which we can reduce our impact on the environment. This means taking a holistic approach to all aspects of our business, including how we use resources at our buildings and facilities.

4.2. http://www.patagonia.com/us/patagonia.go?assetid=2329