Influences on political attitudes

1. Location/Geography

1.1. Housing type

1.2. Quality of housing

1.3. Shared values with people in similar housing

1.4. North/South divide

1.5. Type of industry in local area

1.6. Levels of unemployment in local area

2. Political Parties

2.1. Manifesto ideas

2.2. Quality of Candidates

2.3. Quality of party leader

2.4. Trustworthiness

3. ADVICE

3.1. Read the question

3.2. Focus on what the question asks (e.g. role of media)

3.3. Give examples for and against

3.4. Mention some other factors

3.5. State which factors are most important

3.6. Summarise by saying how important the stated factor is compared to other factors.

4. Other influences

4.1. Pressure Groups

4.2. The economy

4.3. House prices

4.4. Employment opportunities

4.5. War, the EU, other external factors

5. The Media

5.1. TV and Radio

5.1.1. Must be neutral

5.1.2. But can raise matters and bring to public attention

5.2. Newspapers

5.2.1. Tabloids, little political news

5.2.2. Broadsheets, lots of politics

5.2.3. Mostly biased

5.2.4. Only source of news for some people

5.3. The internet

5.4. Advertising

5.5. Party Political Broadcasts

5.6. Social media and internet generated campaigns

6. Social Class

6.1. Traditionally link between class and voting

6.2. Working class Labour, and middle class Cons.

6.3. 'Absolute class voting' now less.

7. Family and Friends

7.1. Shared social class

7.2. Shared values

7.3. Shared life experiences and opportunities

7.4. Shared housing type

7.5. Religion, ethnicity etc shared