1. Audience Picture
1.1. Moms
1.1.1. Married moms
1.1.1.1. Cooking
1.1.1.2. Planting
1.1.1.3. Health
1.1.1.4. Education / social games
1.1.1.5. Interior design
1.1.1.6. Fitness
1.1.1.7. Family Psychology
1.1.2. Single moms
1.1.2.1. Cooking
1.1.2.2. Kids clothes
1.1.2.3. Clothes
1.1.2.4. Educational / social games
1.1.2.5. Fitness
1.1.2.6. Yoga
1.1.2.7. Dating
1.1.3. Mobile Apps
1.1.3.1. Health
1.1.3.2. Fun
1.1.3.3. Social games / media
1.1.3.4. Lifestyle
1.1.3.5. Books
1.2. Single women
1.2.1. Travel
1.2.1.1. History
1.2.1.2. Photos
1.2.1.3. Travel stories
1.2.2. Fashion
1.2.2.1. Sales
1.2.2.2. Clothes
1.2.2.3. Shopping mall
1.2.3. Fun promoting
1.2.4. Psychology
1.2.4.1. Relationship
1.2.4.2. Behaviour
1.2.4.3. Self-identification
1.2.5. Social engagement
1.2.5.1. Online games
1.2.5.2. Social games
1.2.5.3. Social Networks
1.2.5.4. Meetings
1.2.6. Pets holders
1.2.6.1. Cats
1.2.6.2. Dogs
1.2.6.3. Birds
1.2.6.4. Hamsters
1.2.6.5. Bunnies
1.2.7. Sport
1.2.7.1. Fitness
1.2.7.2. Yoga
1.2.7.3. Mountains activity
1.2.7.4. Sea activity
1.2.8. Mobile Apps
1.2.8.1. Productivity
1.2.8.2. News
1.2.8.3. Literature
1.2.8.4. Entertainment
1.2.8.5. Health & fitness
1.2.8.6. Leisure
1.2.8.6.1. Promotional codes
1.2.8.6.2. Restaurants
1.2.8.6.3. Cafes
1.2.8.6.4. Parties
1.2.8.6.5. Art
1.2.8.7. Dating Apps
1.2.8.8. Social game Apps
1.2.8.9. Shopping Apps
1.2.8.10. Job seeking Apps
1.2.9. Relationships
1.2.9.1. Successful men
1.2.10. Beauty
1.2.10.1. Health
1.2.10.2. Harmony topics
1.2.11. Shopping
1.2.11.1. Discounts
1.2.11.2. Clothes
1.2.11.3. Attributes
1.2.12. Successful women Bios
1.2.13. New rest places
1.2.13.1. Cafes
1.2.13.2. Bars
1.2.13.3. Pubs
1.2.13.4. Parties
1.3. Career
1.3.1. Artist
1.3.1.1. Theatre
1.3.1.2. Painter
1.3.1.3. Musician
1.3.1.4. Writers
1.3.2. Housewife
1.3.2.1. Housekeeping
1.3.3. Office workers
1.3.3.1. Accountants
1.3.3.2. Offline / online sales
1.3.3.3. Pharmacists
1.3.3.4. Chief executives
1.3.3.5. Lawyers
1.3.3.6. Management analysts
1.3.3.7. HR managers
1.3.3.8. Advertising and promotion managers
1.3.3.9. PR managers
1.3.3.10. Medicine
1.3.4. Volontariats
2. Channels
2.1. Facebook Ads
2.1.1. Targeting by all the interests within target audience's picture and GEO
2.2. SMM
2.2.1. Create social game funpage on FB & Twitter
2.2.2. Engage SMM agency to promote on relevant FB pages
2.2.3. Advertising on MyLikes
2.3. Create an App for iOS, Android, Windows Phone
2.4. Mobile networks
2.4.1. CPC
2.4.2. CPI
3. Managing the campaigns
3.1. Objectives
3.1.1. Establish a Social Game image
3.1.1.1. Media Agency
3.1.1.1.1. Virus video Ads
3.1.1.1.2. Virus content
3.1.1.1.3. Online media projects
3.1.1.1.4. Offline special project
3.1.2. Develop product awareness
3.1.2.1. Providing valuable information for prospective customers
3.1.2.1.1. Content marketing
3.1.2.2. Persuade and encourage action
3.1.3. Increase engagement
3.1.4. Maximize ROI
3.2. Budget
3.2.1. Selecting the right budget
3.2.1.1. Define amount of money that competitors invest on Ads
3.2.1.2. Analyze their effectiveness
3.2.1.3. Define all Disadvantages and make them as Advantages
3.3. Monitoring and Assessment
3.3.1. Monitoring audience activity
3.3.1.1. Daily reports
3.3.1.2. Changings and improvements for increasing ROI