1. **Demand Gen / Campaigns**
1.1. Paid Media (Meta, Google Ads, LinkedIn...)
1.1.1. **Q1**
1.1.1.1. ZIRSEE DETECTIVE **Launch:** 02/2026 - testing phase **Target:** 20k EUR total revenues by end of Q1 (Phase 1)
1.1.1.1.1. SMALL SALES CAMPAIGNS **Launch: ** 02/2026 **Test:** S2D and MarketShare campaigns (budget TDB)
1.1.2. Q2
1.1.2.1. ZIRSEE DETECTIVE **Goal:** Phase 2 (na základe výsledkov Q1, škálovať SK/CZ + test EU markets)
1.1.2.1.1. ZIRCON ADS **Goal: ** Phase 1 (Launch test campaigns, based on sales priorities)
1.1.3. **Q3**
1.1.3.1. ZIRSEE DETECTIVE **Goal: ** Phase 3 - Scaling EU
1.1.3.1.1. ZRICON ADS **Goal: ** Phase 2 - Scaling EU
1.1.4. **Q4**
1.1.4.1. ZIRCON ADS + ZIRSEE **Scale** based on profitability and results
1.2. Content / SEO + GEO
1.2.1. **Zircon Tree**
1.2.1.1. Blog
1.2.2. **Zirsee**
1.2.2.1. Blog
1.2.3. **Zircon Ads**
1.2.3.1. Blog
1.2.3.1.1. Academy
1.2.4. GEO (overall all brands)
1.2.4.1. AI mentions audit
1.2.4.1.1. Štruktúrovaný content pre AI
1.3. **E-mail Marketing**
1.3.1. **Q1**
1.3.1.1. ZIRSEE DETECTIVE Phase 1: Intro e-mail sequence, set up full Pipedrive (incl. developer integrations and technical implementation)
1.3.2. **Q2**
1.3.2.1. ZIRSEE DETECTIVE Phase 2: Update e-mail sequence + add segments + make changes based on first learnings
1.3.2.1.1. ZIRCON ADS Phase 1: Intro e-mail sequence, set up full Pipedrive (including development) + Sales ABM collab
1.4. **Organic Social Media (Meta, LinkedIn,..)**
1.4.1. **Q1**
1.4.1.1. ZIRSEE DETECTIVE
1.4.2. **Q2**
1.4.2.1. ZIRSEE DETECTIVE
1.4.2.1.1. ZIRCON ADS
1.5. **Reviews & Listings**
1.5.1. **Q2**
1.5.1.1. G2 (alebo CAPTERRA) Vybrať kľúčovú platformu pre recenzie + zbieranie reviews od klientov + case studies distribúcia + pravidelný monitoring recenzií
1.6. **Sales Enablement** Doručovať podklady pre sales podľa biz priorít
1.6.1. ZIRSEE (DETECTIVE)
1.6.2. ZIRCON ADS
1.6.3. RETAIL MEDIA
2. **Events & Partnerships**
2.1. Major Events
2.1.1. Web Summit Rio (June)
2.1.2. Web Summit Lisbon (November)
2.2. **Local/Regional Events (SK/CZ)**
2.2.1. Konferencie (Reshoper, Forbes...)
2.2.2. Network eventy (Bezcyklenia,..)
2.3. **Strategic Partnerships** (nechávam pod mkt keďže tu bude asi viac práce ako len bežné prekladanie praziek atd)
2.3.1. Partner Program
2.3.2. Agency Partners
2.4. **PR & Media**
2.4.1. **Q1**
2.4.1.1. Zirsee Detective launch (SK/CZ)
2.4.2. **Q2**
2.4.2.1. Zircon Ads launch (SK/CZ) + Zirsee (SK/CZ) - TBD)
2.4.3. **Q3**
2.4.3.1. Zirsee launch (EU)
3. **Analytics & Tracking**
3.1. GA4 setup
3.2. Hotjar (heatmaps, recordings, surveys)
3.3. Conversion tracking
3.4. Pipedrive integrácia + lead source tracking
3.5. UTM štruktúra
3.6. Reporting dashboards
4. **Digital**
4.1. **zircontree.com**
4.1.1. **Q1**
4.1.1.1. rebuild website and implement new UX design based on architecture
4.1.1.1.1. website SEO / GEO update
4.1.2. **Q2**
4.1.2.1. website continuous content update (full year)
4.1.3. **Q3**
4.1.3.1. SaaS brand brand redesign (TBD)
4.1.4. **Q4**
4.1.4.1. website redesign based on new identity (TBD)
4.2. zirsee.com (full platform)
4.2.1. **Q1**
4.2.1.1. full website UX + design
4.2.2. **Q2**
4.2.2.1. Website development + launch
4.2.2.1.1. full website SEO / GEO
4.2.3. **Q3**
4.2.3.1. content enhancements + campaign ready adjustments
4.3. **zirconads.com**
4.3.1. **Q1**
4.3.2. **Q2**
4.3.2.1. rebuild website and implement new UX design based on architecutre - MVP
4.3.2.1.1. full website SEO / GEO
4.3.3. Q3
4.3.3.1. website update - Phase 2
4.3.4. **Q4**
4.3.4.1. website update - Phase 3
4.4. **zirsee.com (Detective)**
4.4.1. **Q1**
4.4.1.1. website update - fully campaign ready, new campaign LPs
4.4.1.2. demo reports
4.5. **social2display.com**
4.5.1. **Q1**
4.5.1.1. website update - campaign ready
5. **Ecosystem strategy (ZT)**
5.1. **Q1**
5.1.1. BRAND ARCHITECTURE Finalizovať brand hierarchy + Zircon Tree ako master brand
5.1.1.1. PRODUCT PORTFOLIO Zmapovanie všetkých produktov, čo kam patrí
5.2. **Q2**
5.2.1. PRODUCT INTERCONNECTIONS Definovať ako produkty na seba nadväzujú (upsell cesty, spoločné features atď)
5.2.1.1. STRATEGIC POSITIONING 1 pre každý produkt
6. **Produkty**
6.1. **Zirsee Detective**
6.1.1. **Q1**
6.1.1.1. Product & website launch **DDL:** Feb 2026
6.1.2. **Q2**
6.1.2.1. apply new pricing model
6.1.2.1.1. new features added, communicate across all mkt platforms
6.2. **Zircon Ads**
6.2.1. **Q2**
6.2.1.1. Product & website launch **DDL:** Mar 2026 (TBD)
6.3. **Zirsee **
6.3.1. **Q2**
6.3.1.1. Full platform & website launch
6.4. **Social2Display**
6.4.1. **Q1**
6.4.1.1. Launch in EU **DDL:** Feb 2026
6.4.1.2. Test business/sales strategy through small campaigns
6.5. **Retail Media**
6.5.1. Instore / Onsite
6.5.1.1. **Q1**
6.5.1.1.1. COOP pilot
6.5.2. Offsite
6.5.2.1. **Q1**
6.5.2.1.1. EXIsport
6.6. **Zircon Academy**
6.6.1. **Q2**
6.6.1.1. Start building Academy Architecture
6.6.2. **Q3**
6.6.2.1. Academy MVP launch
7. **Grants**
7.1. **EU grants (TBD)**
8. **Team**
8.1. **Existing team**
8.1.1. **Alex**: strategický dohľad Monthly reviews, final approvals
8.1.1.1. **Zolo**: head of content Stratégia, koordinácia, high-level content
8.1.1.1.1. **Naty**: dizajn (web + static + video) + PPC Operatívna podpora, brand consistency
8.2. **New hires / Freelancers** (TBD)
8.2.1. SEO / GEO specialist
8.2.1.1. Growth & GTM Strategist
8.2.1.1.1. Events & Partnerships Manager (Q3 alebo podľa potreby)