1. Innovators
2. 1.What happen?
2.1. Internal Factors (S/W)
2.1.1. 1st C: Company
2.1.1.1. Based on All Business Functions
2.1.1.1.1. Production
2.1.1.1.2. Marketing
2.1.1.1.3. HR
2.1.1.1.4. Finance
2.1.1.1.5. Management
2.1.1.2. Value Chains
2.1.1.3. 9's McKenzie
2.2. External Factors (O/T)
2.2.1. PEST
2.2.1.1. Politics
2.2.1.2. Economics
2.2.1.3. Social
2.2.1.4. Technology
2.2.2. 2nd C: Competition
2.2.2.1. Porter's 5-Forces
2.2.3. 3rd C: Customer
2.3. Model/Framework/Tools
2.3.1. Business
2.3.1.1. Porter's 5-Forces
2.3.1.1.1. Intensity of Rivalry
2.3.1.1.2. Bargaining Power of Buyers
2.3.1.1.3. Bargaining Power of Suppliers
2.3.1.1.4. Threat of Substitute Product
2.3.1.1.5. Threat of New Entrants
2.3.1.2. SWOT Matrix (TOWS)
2.3.1.3. 9'S McKenzie
2.3.1.4. Value Chains
2.3.1.5. BCG Matrix
2.3.1.6. GE's 9 Cells
2.3.1.7. Porter's Diamond
2.3.2. Marketing
2.3.2.1. Brand Health Check
2.3.2.1.1. Identity
2.3.2.1.2. Image
2.3.2.1.3. Customer
2.3.2.1.4. Social
2.3.2.1.5. ???
2.3.2.1.6. ???
2.3.2.2. Product Life Cycle
2.3.2.2.1. Introduction Stage
2.3.2.2.2. Growth Stage
2.3.2.2.3. Mature Stage
2.3.2.2.4. Saturation/Decline Stage
2.3.3. Production
2.3.3.1. Critical Path
2.3.4. Finance
2.3.4.1. NPV/IRR/Payback
2.3.4.2. Breakeven
3. 2.Where are we going?
3.1. Vision
3.2. Mission
3.3. Goal
3.4. Objective
3.4.1. Marketing
3.4.1.1. Increase Revenue
3.4.1.2. Reduce Cost
3.4.2. Production
3.4.2.1. Reduce Cost
3.4.2.2. Increase Productivity
3.4.3. HR
3.4.3.1. Increase Productivity
3.4.3.2. Reduce Turnover
3.4.4. Finance
3.4.4.1. Reduce Risk
3.4.4.2. Increase Return
3.5. Key Success Factor
4. Socio-economic Class
5. 3.How will we get there?
5.1. STP Strategy
5.1.1. Segmentation
5.1.1.1. Demographic
5.1.1.1.1. Age
5.1.1.1.2. Gender
5.1.1.2. Geographic
5.1.1.2.1. Country
5.1.1.2.2. City
5.1.1.2.3. Region
5.1.1.3. Psychographic
5.1.1.3.1. Lifestyle
5.1.1.3.2. Personal Traits
5.1.1.3.3. Personality
5.1.1.4. Behavior
5.1.2. Target Customer
5.1.2.1. Primary Customer
5.1.2.2. Secondary Customer
5.1.3. Positioning
5.1.3.1. Perceptual Map / Positioning Map
5.1.3.2. Benefits
5.1.3.2.1. Functional Benefit
5.1.3.2.2. Emotional Benefit
5.1.3.2.3. Social Benefit
5.1.3.2.4. Psychographic Benefit
5.2. General Strategy
5.2.1. Corporate Strategy
5.2.1.1. Growth Strategy
5.2.1.1.1. Product-Market Growth Matrix
5.2.1.1.2. GE's 9 Cell
5.2.2. Business Strategy
5.2.2.1. Strategy dealing with Customer/Competitor
5.2.2.1.1. Overall Low-Cost Provider Strategy
5.2.2.1.2. Broad Differention Strategy
5.2.2.1.3. Focused Low-Cost Strategy
5.2.2.1.4. Focused Differention Strategy
5.2.2.1.5. Best Cost Provider Strategy
5.2.3. Marketing Strategy
5.2.3.1. Holistic Marketing
5.2.3.1.1. 1: Integrated Marketing
5.2.3.1.2. 2: Relationship Marketing
5.2.3.1.3. 3: Internal Marketing
5.2.3.1.4. 4: Social Marketing
5.2.3.2. Blue Ocean
5.2.3.3. International Marketing
5.2.3.3.1. Dealing with new external factor (PEST)
5.2.3.4. Competitive Marketing (Red Ocean)
5.2.3.4.1. Strategy by product life cycle (PLC)
5.2.3.4.2. Offensive Strategy
5.2.3.4.3. Defensive Strategy
5.3. Action
5.3.1. Grantt Chart
5.4. Budget
5.4.1. Projected Revenue
5.4.2. Expected Expenses
5.4.2.1. Operating Expense
5.4.2.2. Capital Expense (CAPEX)
5.4.3. Financial Analysis
5.4.3.1. IRR/NPV/Payback/ROE
5.4.3.2. Breakeven
5.4.3.3. Sensitivity analysis
5.5. Balanced Scorecard
5.5.1. KPI