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Business Plan by Mind Map: Business Plan

1. Innovators

2. 1.What happen?

2.1. Internal Factors (S/W)

2.1.1. 1st C: Company Based on All Business Functions Production Marketing HR Finance Management Value Chains 9's McKenzie

2.2. External Factors (O/T)

2.2.1. PEST Politics Economics Social Technology

2.2.2. 2nd C: Competition Porter's 5-Forces

2.2.3. 3rd C: Customer

2.3. Model/Framework/Tools

2.3.1. Business Porter's 5-Forces Intensity of Rivalry Bargaining Power of Buyers Bargaining Power of Suppliers Threat of Substitute Product Threat of New Entrants SWOT Matrix (TOWS) 9'S McKenzie Value Chains BCG Matrix GE's 9 Cells Porter's Diamond

2.3.2. Marketing Brand Health Check Identity Image Customer Social ??? ??? Product Life Cycle Introduction Stage Growth Stage Mature Stage Saturation/Decline Stage

2.3.3. Production Critical Path

2.3.4. Finance NPV/IRR/Payback Breakeven

3. 2.Where are we going?

3.1. Vision

3.2. Mission

3.3. Goal

3.4. Objective

3.4.1. Marketing Increase Revenue Reduce Cost

3.4.2. Production Reduce Cost Increase Productivity

3.4.3. HR Increase Productivity Reduce Turnover

3.4.4. Finance Reduce Risk Increase Return

3.5. Key Success Factor

4. Socio-economic Class

5. 3.How will we get there?

5.1. STP Strategy

5.1.1. Segmentation Demographic Age Gender Geographic Country City Region Psychographic Lifestyle Personal Traits Personality Behavior

5.1.2. Target Customer Primary Customer Secondary Customer

5.1.3. Positioning Perceptual Map / Positioning Map Benefits Functional Benefit Emotional Benefit Social Benefit Psychographic Benefit

5.2. General Strategy

5.2.1. Corporate Strategy Growth Strategy Product-Market Growth Matrix GE's 9 Cell

5.2.2. Business Strategy Strategy dealing with Customer/Competitor Overall Low-Cost Provider Strategy Broad Differention Strategy Focused Low-Cost Strategy Focused Differention Strategy Best Cost Provider Strategy

5.2.3. Marketing Strategy Holistic Marketing 1: Integrated Marketing 2: Relationship Marketing 3: Internal Marketing 4: Social Marketing Blue Ocean International Marketing Dealing with new external factor (PEST) Competitive Marketing (Red Ocean) Strategy by product life cycle (PLC) Offensive Strategy Defensive Strategy

5.3. Action

5.3.1. Grantt Chart

5.4. Budget

5.4.1. Projected Revenue

5.4.2. Expected Expenses Operating Expense Capital Expense (CAPEX)

5.4.3. Financial Analysis IRR/NPV/Payback/ROE Breakeven Sensitivity analysis

5.5. Balanced Scorecard

5.5.1. KPI

5.6. Contingency Plan

6. 4. How to present?

6.1. Hybrid report